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Defining and relating price, perceived quality, and perceived value
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Year: 1987 Publisher: Cambridge (Mass.): Marketing Science Institute

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Review of marketing - 1990.
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Year: 1990 Publisher: Chicago : American Marketing Association,

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Price and brand name as indicators of quality dimensions
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Year: 1991 Publisher: Cambridge (Mass.): Marketing Science Institute

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Service quality
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ISBN: 0965711439 Year: 2004 Publisher: Cambridge, Mass. : Marketing Science Institute,

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Services marketing : integrating customer focus across the firm.
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ISBN: 0072312211 9780072312218 Year: 2000 Publisher: Boston Irwin/McGraw-Hill

Services marketing: integrating customer focus across the firm
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ISBN: 9780071199148 Year: 2003 Publisher: New York (N.Y.) McGraw-Hill Irwin

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A conceptual framework for understanding e-service quality : implications for future research and managerial practice
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Year: 2000 Publisher: Cambridge (Mass.): Marketing Science Institute

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Delivering quality service : balancing customers perceptions and expectations.
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ISBN: 0029357012 9780029357019 Year: 1990 Publisher: New York Free Press


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Services marketing : integrating customer focus across the firm.
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ISBN: 9780078112058 0078112052 Year: 2013 Publisher: New York McGraw-Hill Irwin

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