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Industrial and intellectual property --- Advertising. Public relations --- Marque
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Branding (Marketing) --- Consumer behavior --- Imitation --- Industrial property --- Marketing --- Trademarks --- Law and legislation
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This case study uses Absolut Vodka's Absolut Generations exhibition to demonstrate the creation of consumer bond via ongoing consumer relationships.
Consumer behavior. --- Advertising in art. --- Branding (Marketing) --- Commercial art. --- Marketing --- Psychological aspects. --- Absolut Vodka Company.
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