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Emerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management, clinical staff, public institutions, and firms doing business in the healthcare industries. This book provides valuable insights for understanding modern and complex healthcare market configurations in Europe. Taking a unique cross-country perspective the authors figure out critical success factors for relevant stakeholders. Mario Glowik is Professor of International Strategic Management at the Berlin School of Economics and Law. He holds a Doctorate in Business Administration from the Freie Universität Berlin in Germany and gained his habilitation (post-doctoral qualification) at the Vienna University of Economics and Business, Austria. Slawomir Smyczek is Marketing Professor at the University of Economics in Katowice (Poland), where he earned his Ph.D. In 2010, the Polish Prime Minister awarded his habilitation thesis as the best in the field of economics in the entire country.

Medical care -- Europe. --- Medical care. --- Medical policy -- Europe. --- National health services -- Europe. --- Medical economics --- Medical care --- Social Sciences --- Patient Care Management --- Health Care Quality, Access, and Evaluation --- Commerce --- Anthropology, Education, Sociology and Social Phenomena --- Health Services Administration --- Health Care Economics and Organizations --- Health Care --- Technology, Industry, and Agriculture --- Technology, Industry, Agriculture --- Economics, Medical --- Economics --- Marketing --- Delivery of Health Care --- Community-Based Distribution --- Contraceptive Distribution --- Delivery of Healthcare --- Dental Care Delivery --- Distribution, Non-Clinical --- Distribution, Nonclinical --- Distributional Activities --- Healthcare --- Healthcare Delivery --- Healthcare Systems --- Non-Clinical Distribution --- Nonclinical Distribution --- Delivery of Dental Care --- Health Care Delivery --- Health Care Systems --- Activities, Distributional --- Activity, Distributional --- Care, Health --- Community Based Distribution --- Community-Based Distributions --- Contraceptive Distributions --- Deliveries, Healthcare --- Delivery, Dental Care --- Delivery, Health Care --- Delivery, Healthcare --- Distribution, Community-Based --- Distribution, Contraceptive --- Distribution, Non Clinical --- Distributional Activity --- Distributions, Community-Based --- Distributions, Contraceptive --- Distributions, Non-Clinical --- Distributions, Nonclinical --- Health Care System --- Healthcare Deliveries --- Healthcare System --- Non Clinical Distribution --- Non-Clinical Distributions --- Nonclinical Distributions --- System, Health Care --- System, Healthcare --- Systems, Health Care --- Systems, Healthcare --- Audience Research --- Market Research --- Research, Audience --- Research, Market --- Capital --- Conditions, Economic --- Consumption --- Cost of Living --- Easterlin Hypothesis --- Economic Conditions --- Economic Policies --- Economic Policy --- Economics, Home --- Home Economics --- Household Consumption --- Macroeconomic Factors --- Microeconomic Factors --- Policies, Economic --- Policy, Economic --- Production --- Remittances --- Utility Theory --- Consumer Price Index --- Condition, Economic --- Consumer Price Indices --- Consumption, Household --- Economic Condition --- Factor, Macroeconomic --- Factor, Microeconomic --- Factors, Macroeconomic --- Factors, Microeconomic --- Household Consumptions --- Hypothesis, Easterlin --- Index, Consumer Price --- Indices, Consumer Price --- Living Cost --- Living Costs --- Remittance --- Theories, Utility --- Theory, Utility --- Utility Theories --- Medical Economics --- Medicine --- Administration, Health Services --- Health Services --- Healthcare Economics and Organizations --- Health Care Economics --- Health Economics --- Healthcare Economics --- Care Economic, Health --- Economic, Health --- Economic, Health Care --- Economic, Healthcare --- Economics, Health Care --- Health Care Economic --- Health Economic --- Healthcare Economic --- Commercial Sector --- Prices --- Sales --- Vendors --- Business --- Businesses --- Commerces --- Commercial Sectors --- Price --- Sale --- Sector, Commercial --- Sectors, Commercial --- Vendor --- Industry --- Ethics, Business --- Healthcare Quality, Access, and Evaluation --- Care Management, Patient --- Management, Patient Care --- Science, Social --- Sciences, Social --- Social Science --- Delivery of health care --- Delivery of medical care --- Health care --- Health care delivery --- Health services --- Medical and health care industry --- Medical services --- Personal health services --- Public health --- Health --- Health economics --- Hygiene --- economics --- organization & administration --- Economic aspects --- Economics, Medical. --- Marketing. --- economics. --- Europe. --- Northern Europe --- Southern Europe --- Western Europe --- European Union. --- Europe --- Europäische Union --- EU countries --- Euroland