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"We are entering the age of sustainability--a business era where every company, big and small, must adapt its way of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation. At the same time companies must meet the demands of consumers as they adjust to this rapidly changing way of life. Supercharging this change in consumer behaviour is social media--a communications revolution that is democratising and disrupting society in ways never seen before. In this book, Matthew Yeomans explains why embracing sustainability is key to helping companies articulate their sense of purpose (and their reason to exist) in a world where social media is eroding trust in all institutions. The book shows how social media has made sustainability a mainstream concern for all society, how it compelled companies to be more authentic and accountable in their actions and how it will continue to shape how companies communicate the importance of sustainability to all of society. This book is a powerful guide for both communication and marketing professionals in business, especially Fortune 500, FTSE 250 companies and agencies, on how to use social media to communicate with their audiences and stakeholders in an authentic way. It is also a guide/text book for the growing field of sustainability communication in higher education."-- $c Provided by publisher.

Corporate image. --- Internet in public relations. --- Social media.

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All corporate screw-ups are social. Don't believe us ? Pop onto Twitter and type in the word #Fail or search the word boycott on Facebook. Up pops the names of many of the world's largest brands, and the latest consumer grievances and organized pressure campaigns against them.Our new SMI book '#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One' chronicles another kind of digital pioneer, those brands that have made iconic, early stumbles in social media that have resulted in consequences well beyond a loss of a few friends or followers. From a lock-picking geek's take-down of Kryptonite in 2004 to Carnival Corp's tin-eared response to the Costa Concordia tragedy in January, 2012, the blunders chronicled here cost companies millions, bruised well-honed corporate reputations and sunk careers. There are plenty of mistakes to learn from here - or at least chuckle at in disbelief.Bron : http://socialmediainfluence.com

Sociale communicatie --- Miscommunicatie --- Internet --- Onlinemarketing