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How does social media activism in Nigeria intersect with online popular forms--from GIFs to memes to videos--and become shaped by the repressive postcolonial state that propels resistance to dominant articulations of power? James Yékú proposes the concept of "cultural netizenship"--internet citizenship and its aesthetico-cultural dimensions--as a way of being on the social web and articulating counter-hegemonic self-presentations through viral popular images. Yékú explores the cultural politics of protest selfies, Nollywood-derived memes and GIFs, hashtags, and political cartoons as visual texts for postcolonial studies, and he examines how digital subjects in Nigeria, a nation with one of the most vibrant digital spheres in Africa, deconstruct state power through performed popular culture on social media. As a rubric for the new digital genres of popular and visual expressions on social media, cultural netizenship indexes the digital everyday through the affordances of the participatory web. A fascinating look at the intersection of social media and popular culture performance, Cultural Netizenship reveals the logic of remediation that is central to both the internet's remix culture and the generative materialism of African popular arts.
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"The edited collection focuses on the links between young people and African popular culture. It explores popular culture produced and consumed by young people in contemporary Africa. And by "culture," we mean all kinds of texts or representations-visual, oral, written, performative, fictional, social, and virtual-created by African youth, mostly about their lives and their immediate societies, and for themselves, but also consumed by the larger public, and shared locally and globally. We proceed from the premise that cultural texts not only function as "social facts" as Karin Barber argues, but that they double as "commentaries upon, and interpretations of, social facts. They are part of social reality, but they also take up an attitude to social reality" (2007, 04). So, the work focuses specifically on what African youth produce as popular culture, under what conditions or contexts they produce such work, how they produce those texts, why they produce them, the aesthetic dimensions of these texts as cultural artifacts, and why these textual practices matter as social facts, as interpretive acts, and as cultural symbols of the general cultural activism of young people in a rapidly changing world, a world where the global cultural economy is the prime terrain for the relentless struggles over the meanings that come to shape political-economic and social systems"--
Arts and youth --- Popular culture --- Youth --- Mass media and youth --- Social conditions.
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