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"In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization--the spread of goods and images labeled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the enhanced distribution of Japanese products, and the rise of Japan's national cool as suggested by the spread of manga and anime. Yano analyzes the changing complex of relations and identities surrounding the global reach of Hello Kitty's cute culture, discussing the responses of both ardent fans and virulent detractors. Through interviews, Yano shows how consumers use this iconic cat to negotiate gender, nostalgia, and national identity. She demonstrates that pink globalization allows the foreign to become familiar as it brings together the intimacy of cute and the distance of cool. Hello Kitty and her entourage of marketers and consumers wink, giddily suggesting innocence, sexuality, irony, sophistication, and even sheer happiness. Yano reveals the edgy power in this wink and the ways it can overturn, or at least challenge, power structures."--Publisher's description.
Hello Kitty (Fictitious character). --- Exports --- Character merchandising. --- Globalization. --- Japan --- Commerce. --- Character merchandising --- Globalization --- Global cities --- Globalisation --- Internationalization --- International relations --- Anti-globalization movement --- International trade --- Merchandising --- Advertising characters --- Hello Kitty --- Kitty White --- White, Kitty --- ハロー・キティ --- Harō Kiti --- キティ・ホワイト --- ホワイト, キティ --- Kiti Howaito --- Howaito, Kiti --- Хелоу Кити --- Khelou Kiti --- 헬로키티 --- Hellok'it'i --- Hello K'it'i --- הלו קיטי --- Helo Ḳiṭi --- Хело Кити --- 凱蒂貓 --- Kaidi Mao --- J4143 --- J4365 --- J4129 --- Japan: Sociology and anthropology -- cultural trends and movements -- popular culture --- Japan: Economy and industry -- business methods and management -- marketing and advertising --- Japan: Sociology and anthropology -- cross-cultural contacts, contrasts and globalization
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Enka --- Popular music --- History and criticism
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Enka --- Popular music --- History and criticism
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This spirited and engaging multidisciplinary volume pins its focus on the lived experiences and cultural depictions of women's mobility and labor in Japan. The theme of "modern girls" continues to offer a captivating window into the changes that women's roles have undergone during the course of the last century. Here we encounter Japanese women inhabiting the most modern of spaces, in newly created professions, moving upward and outward, claiming the public life as their own: shop girls, elevator girls, dance hall dancers, tour bus guides, airline stewardesses, international beauty queens, overseas teachers, corporate soccer players, and even female members of the Self-Defense Forces. Directly linking gender, mobility, and labor in 20th and 21st century Japan, this collection brings to life the ways in which these modern girls—historically and contemporaneously—have influenced social roles, patterns of daily life, and Japan's global image. It is an ideal guidebook for students, scholars, and general readers alike.
Japan -- Social conditions -- 20th century. --- Japan -- Social conditions -- 21st century. --- Sex role -- Japan -- History -- 20th century. --- Sex role -- Japan -- History -- 21st century. --- Social mobility -- Japan -- History -- 20th century. --- Social mobility -- Japan -- History -- 21st century. --- Women -- Employment -- Japan -- History -- 20th century. --- Women -- Employment -- Japan -- History -- 21st century. --- Women --- Social mobility --- Sex role --- Business & Economics --- Labor & Workers' Economics --- History --- Employment --- Japan --- Social conditions --- Gender role --- Mobility, Social --- Human females --- Wimmin --- Woman --- Womon --- Womyn --- Nihon --- Nippon --- Iapōnia --- Zhāpān --- I︠A︡ponii︠a︡ --- Yapan --- Japon --- Japão --- Japam --- Mư̄ang Yīpun --- Prathēt Yīpun --- Yīpun --- Jih-pen --- Riben --- Government of Japan --- Sex (Psychology) --- Sex differences (Psychology) --- Social role --- Gender expression --- Sexism --- Sociology --- Females --- Human beings --- Femininity --- 日本 --- 日本国 --- Nipponkoku --- Nippon-koku --- Nihonkoku --- Nihon-koku --- State of Japan --- Япония --- Japani --- اليابان --- al-Yābān --- يابان --- Yābān --- Japonsko --- Giappone --- Japonia --- Japonya --- E-books --- J4000.80 --- J4000.90 --- J4176.80 --- J4353 --- Japan: Social history, history of civilization -- Gendai (1926- ), Shōwa period, 20th century --- Japan: Social history, history of civilization -- postwar Shōwa (1945- ), Heisei period (1989- ), contemporary --- Japan: Sociology and anthropology -- gender roles, women, feminism -- history --- Japan: Economy and industry -- labor and employment -- women --- Anställning --- Arbetsmarknad --- Femmes --- Genus --- Kvinnor. --- Könsroller --- Mobilité sociale --- Rôle selon le sexe --- Sex role. --- Social conditions. --- Social mobility. --- Social rörlighet --- Social rörlighet. --- Sociala förhållanden. --- Historia. --- Historia --- Travail --- Kvinnorollen. --- Employment. --- 1900-2099. --- 1900-talet. --- 2000-talet. --- Japan. --- Conditions sociales --- Gender roles --- Gendered role --- Gendered roles --- Role, Gender --- Role, Gendered --- Role, Sex --- Roles, Gender --- Roles, Gendered --- Roles, Sex --- Sex roles --- Jepun --- Yapon --- Yapon Ulus --- I︠A︡pon --- Япон --- I︠A︡pon Uls --- Япон Улс
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