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Chinese language --- Chinese language --- Chinese language --- Chinese language --- Etymology. --- Errors of usage. --- Usage.

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Teachers of Chinese as a foreign language in many international contexts are searching for pedagogic solutions to promote effective learning. Models of innovative and successful approaches are urgently needed. This volume presents a collection of compelling and empirically rich research studies that showcases innovative developments in the practice of teaching Chinese as a foreign language. The studies focus on three interrelated areas: learners, teachers, and applications of new technologies. Specifically, the studies explore methods for fostering learner-centred classrooms, autonomous learners, intercultural learning, the role of teacher views and identities, the nature of a ‘middle ground’ approach, and technologies that accommodate the unique aspects of the Chinese language, with new options for mobile and interactive learners. Providing both inspiration and practical models for language practitioners and researchers, it offers a vital resource for teachers’ professional development, and for pre-service teacher education.

East Asian Languages & Literatures --- Languages & Literatures --- Chinese language --- Study and teaching --- Foreign speakers. --- Language and languages. --- Chinese language. --- Language Education. --- Chinese. --- Teaching and Teacher Education. --- Sino-Tibetan languages --- Foreign languages --- Languages --- Anthropology --- Communication --- Ethnology --- Information theory --- Meaning (Psychology) --- Philology --- Linguistics --- Language and education. --- Teaching. --- Didactics --- Instruction --- Pedagogy --- School teaching --- Schoolteaching --- Education --- Instructional systems --- Pedagogical content knowledge --- Training --- Educational linguistics --- Language and languages --- Asia --- Teachers --- Asian Languages. --- Study and teaching. --- Languages. --- Training of. --- Teacher education --- Teacher training --- Teachers, Training of --- Language and languages Study and teaching --- Language and education --- Language schools

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Teachers of Chinese as a foreign language in many international contexts are searching for pedagogic solutions to promote effective learning. Models of innovative and successful approaches are urgently needed. This volume presents a collection of compelling and empirically rich research studies that showcases innovative developments in the practice of teaching Chinese as a foreign language. The studies focus on three interrelated areas: learners, teachers, and applications of new technologies. Specifically, the studies explore methods for fostering learner-centred classrooms, autonomous learners, intercultural learning, the role of teacher views and identities, the nature of a ‘middle ground’ approach, and technologies that accommodate the unique aspects of the Chinese language, with new options for mobile and interactive learners. Providing both inspiration and practical models for language practitioners and researchers, it offers a vital resource for teachers’ professional development, and for pre-service teacher education.

Teacher education. Teacher's profession --- Teaching --- Didactics of languages --- Educational sciences --- Linguistics --- Chinese languages --- Chinees --- onderwijs --- talenonderwijs --- linguïstiek --- opvoeding --- lerarenopleiding --- lesgeven --- China

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The latest volume in the Advances in international marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning entrepreneurship in the international market. Pulling together papers authored by well-known scholars they look at issues such as born-global firms evolution, market orientation, alliance capabilities, customer orientation, and performance in the global market. Collectively, these papers shed significant new light on the role of entrepreneurship in born-global firms and exporting firms. The second part of Entrepreneurship in International Marketing brings together a collection of papers dealing with contemporary international marketing issues, including the conceptual domain of international marketing, global brands and luxury brands in emerging markets, international retail supply chains, and exit behaviour of FDI firms.

Export marketing. --- Entrepreneurship. --- Entrepreneur --- Intrapreneur --- International marketing --- Overseas marketing --- Capitalism --- Business incubators --- Marketing --- Export marketing --- Entrepreneurship --- E-books --- Business & Economics --- International business. --- Business & management. --- International --- Marketing. --- Marketing research --- CIMaR

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This volume encompasses the range of issues encountered by language scholars who teach and research in departments of languages and cultures within the higher education system, predominantly in Australia, but touching other universities worldwide. Related studies on language planning, methodology or pedagogy have focused on one or more of these same issues, but rarely on their totality. Intersections as a metaphor running discreetly through the essays in this volume, connects them all to a lived reality. The field of languages and cultures, as it is practised and reflected upon in Australian universities, is essentially an interdisciplinary and interconnecting space - one in which linguistic and disciplinary diversities meet and join forces, rather than collide or disperse along different pathways. The international and local studies featured here focus on language planning, new pedagogies and language reclamation and link to meeting points and commonalities. They show that language scholars are increasingly finding themselves on common ground as they tackle issues of policy and practice affecting their field, whether within their institutions, within the tertiary system, or within the framework of government policy. .

Sociology of education --- School management --- Higher education --- Linguistics --- HO (hoger onderwijs) --- onderwijspolitiek --- onderwijs --- talenonderwijs --- linguïstiek