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Non-profit organisaties. --- Sociale marketing. --- Sponsoring.
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Corporate sponsorship --- Nonprofit organizations --- Social marketing --- Social responsibility of business --- Marketing
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#SBIB:309H270 --- Politieke communicatie: algemene werken --- Campaign management. --- Marketing --- Political campaigns. --- Political aspects. --- Campaign management --- Political campaigns --- Campaigns, Election --- Campaigns, Political --- Election campaigns --- Electioneering --- Electoral politics --- Negative campaigns --- Politics, Practical --- Elections --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Management --- Political aspects
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This textbook presents marketing concepts which are then supported with real-world examples. Key features include treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.
Nonprofit organizations --- Associations sans but lucratif --- Marketing. --- Marketing --- non-profit sector --- NGO's --- marketing management --- marketing --- 369.1 --- marketing, marktonderzoek, marktanalyse --- Management --- E-books --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing management --- Business logistics
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