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Book
Pioneers in marketing: a collection of twenty-five biographies of men who contributed to the growth of marketing thought and action
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Year: 1974 Publisher: Atlanta George State University

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Book
The Rise and Fall of British Policy for Membership of Europe
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ISBN: 9783031651366 Year: 2024 Publisher: Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan,

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This is a book about policy change that focusses on a single case study; the rise and fall of British policy for membership of European institutions. Drawing on post-structuralist discourse theory, it traces the establishment of British identity as a European Member State and the meaning of the country’s participation in the block in 1973, to its deterioration through the 1980s, 1990s and 2000s, and ending with the eventual failure at the 2016 referendum. Considering the abject state into which the meaning and identity of the pro-European policy had fallen by that time, the book argues that while David Cameron might have lost his June referendum by a slender 1.8% majority, he should have lost by a whole lot more. It will appeal to scholars and students of political theory, public policy, British and European politics. John S.F. Wright is an Associate Professor at the Institute for Public Policy and Governance, University of Technology Sydney, Australia.


Book
Pioneers in marketing
Authors: ---
ISBN: 0884060160 9780884060161 Year: 1974 Publisher: Atlanta: GEORGIA STATE UNIVERSITY,

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Marketing


Book
New ideas for successful marketing : proceedings of the 1966 world congress
Authors: ---
Year: 1966 Publisher: Chicago, Ill. American Marketing Association

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Book
Advertising
Authors: --- ---
ISBN: 0070720665 Year: 1971 Publisher: New York McGraw-Hill

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Book
Basic retailing
Authors: --- ---
ISBN: 0130680729 Year: 1982 Publisher: Englewood Cliffs (N.J.): Prentice Hall

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Retail trade


Book
Speaking of advertising
Authors: --- ---
Year: 1963 Publisher: New York, San Francisco, Toronto, London McGraw-Hill Book Co.

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Book
Advertising
Authors: --- --- ---
Year: 1962 Publisher: New York: McGraw-Hill,

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Book
Advertising
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Year: 1962 Publisher: New-York, San Francisco, Toronto, London Mc Graw-Hill book company

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Book
New ideas for successful marketing: proceedings of the 1966 World congress, June 13-15, the Palmer House, Chicago, Illinois
Authors: --- ---
Year: 1966 Publisher: Chicago (Ill.): American marketing association,

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