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Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. This book is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. The phenomenal success of the iPhone, iPad and the iPod touch have ushered in a "gold rush" for developers, but with well over a million apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. This is the book you wish you had read before you launched your first app!

Application software --- iPad (Computer) --- iPhone (Smartphone) --- Computer software --- Mobile computing --- Development. --- Programming. --- iOS (Electronic resource) --- i Operating system --- iOS 4.0 --- iOs 5 --- iOS operating system --- iPhone OS --- Apple iPad (Computer) --- Apple computer --- Tablet computers --- Development of application software --- Electronic data processing --- Context-aware computing --- Portable computers --- Development of computer software --- Software development --- Apple iPhone (Smartphone) --- Smartphones --- Apple computer. --- Computer science. --- Apple and iOS. --- Computer Applications. --- Informatics --- Science --- Microcomputers --- Application software. --- Application computer programs --- Application computer software --- Applications software --- Apps (Computer software) --- Computer and Information Systems Applications.

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The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

Application software -- Development -- Management. --- Application software. --- iPhone (Smartphone). --- Application software --- iPhone (Smartphone) --- Computer Science --- Engineering & Applied Sciences --- Development --- Marketing --- Programming --- Information Technology --- General and Others --- Management. --- Apple iPhone (Smartphone) --- Application computer programs --- Application computer software --- Applications software --- Apps (Computer software) --- Business. --- Management science. --- Business and Management. --- Business and Management, general. --- Quantitative business analysis --- Management --- Problem solving --- Operations research --- Statistical decision --- Trade --- Economics --- Commerce --- Industrial management --- Computer software --- Smartphones --- Apple computer. --- Apple and iOS. --- Microcomputers

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Computer. Automation --- GSM (global system for mobile communications) --- apps --- iPad --- iPhone --- informatica --- mobiele communicatie

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The mobile landscape is very different than it was just a few years ago. The iPhone's powerful software, revolutionary user interface, and powerful developer platform has driven an almost overnight explosion of apps. Consumers have shown through their actions that apps are how they want to consume content on mobile devices. The rapid change in the mobile landscape provides an excellent opportunity for entrepreneurship. In June 2008, I left a nearly four-year tenure at Apple because on the eve of the App Store launch, I felt the old guard of the mobile industry, who had been the gatekeepers, were about to lose their stranglehold, giving way to a new generation of entrepreneurs. My adventure in the iPhone space has been highly rewarding emotionally, intellectually, and, yes, financially. I have also never worked harder in my life. My firm, Double Encore, has been offering iPhone consulting and development services since July 2008. Since that time, I have met with a countless number of perspective clients from individuals to large brands. There is no shortage of enthusiasm and optimism. Yet the App Store is not the fountain of youth. Nor can it turn coal into gold. There are many more failures than successes in this young market.

Business policy --- Business management --- Computer architecture. Operating systems --- Computer. Automation --- iPhone --- computers --- management --- computerbesturingssystemen --- organisatiecultuur --- strategisch beleid --- OS (operating system) --- computerkunde --- Apple

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The mobile landscape is very different than it was just a few years ago. The iPhone's powerful software, revolutionary user interface, and powerful developer platform has driven an almost overnight explosion of apps. Consumers have shown through their actions that apps are how they want to consume content on mobile devices. The rapid change in the mobile landscape provides an excellent opportunity for entrepreneurship. In June 2008, I left a nearly four-year tenure at Apple because on the eve of the App Store launch, I felt the old guard of the mobile industry, who had been the gatekeepers, were about to lose their stranglehold, giving way to a new generation of entrepreneurs. My adventure in the iPhone space has been highly rewarding emotionally, intellectually, and, yes, financially. I have also never worked harder in my life. My firm, Double Encore, has been offering iPhone consulting and development services since July 2008. Since that time, I have met with a countless number of perspective clients from individuals to large brands. There is no shortage of enthusiasm and optimism. Yet the App Store is not the fountain of youth. Nor can it turn coal into gold. There are many more failures than successes in this young market.

Business policy --- Business management --- Computer architecture. Operating systems --- Computer. Automation --- iPhone --- computers --- management --- computerbesturingssystemen --- organisatiecultuur --- strategisch beleid --- OS (operating system) --- computerkunde --- Apple