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Library management --- Library research --- Academic libraries --- Public services (Libraries) --- Bibliothèques universitaires --- Bibliothèques --- Space utilization --- Social aspects --- Marketing. --- Public relations. --- Services aux usagers --- Utilisation de l'espace --- Aspect social --- Marketing --- Relations publiques --- Bibliothèques universitaires --- Bibliothèques --- Social aspects. --- Library communication systems

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Librarians are now faced with marketing to a generation of students who log on rather than walk in and this cutting-edge book supplies the tools needed to keep customers coming through the door.

Academic libraries --Marketing. --- Academic libraries --Public relations. --- Academic libraries --Space utilization --Social aspects. --- Academic libraries --United States. --- Libraries and colleges. --- Public services (Libraries). --- Academic libraries --- Public services (Libraries) --- Library & Information Science --- Social Sciences --- Space utilization --- Social aspects --- Marketing --- Public relations --- Social aspects. --- Marketing. --- Public relations. --- College libraries --- Libraries, University and college --- University libraries --- Libraries --- Libraries and readers --- Library public services --- Library services to users --- Library users --- Public libraries --- Public services --- Services to users --- Services for --- Libraries and colleges --- Library science --- Services to colleges and universities

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This wide-ranging survey takes stock of our institutions'' strengths, weaknesses, opportunities, and threats, analyzing how libraries and the very concept of librarianship have been comprehensively transformed over the past few decades.

Library automation --- Libraries --- Libraries and electronic publishing. --- Libraries and the Internet. --- Librarians --- Library science --- Libraries and society. --- Society and libraries --- Information scientists --- Library employees --- Internet and libraries --- Internet --- Documentation --- Public institutions --- Electronic publishing and libraries --- Electronic publishing --- Aims and objectives. --- Forecasting. --- Information technology. --- Effect of technological innovations on. --- Philosophy.