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book (2)


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2016 (1)

2014 (1)

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Book
Wonderwall : case studies : works by a global interior design firm
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ISBN: 9783899556476 389955647X Year: 2016 Publisher: Berlin Gestalten

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Abstract

Wonderwall's East meets West approach to retail design has produced influential successes like 'UNIQLO', the 'Diesel' flagship store, and the futuristic innards of 'Intersect by Lexus'. The design house is based in Tokyo, with a scope and inspiration unbound by geographic borders. The bold unconstrained approach brings conventional visual branding into question and infuses new life into existing concepts. A colorful Asian take on retail design and Katayama's admitted obsession with cuboid forms blend to successfully form design spaces that visually display branding. 'Wonderwall Case Studies' gathers these projects for an inside look at what makes their designs succeed.


Book
Winkreative design stories : a global view on branding, design and publishing.
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ISBN: 9783899555103 Year: 2014 Publisher: Berlin Gestalten

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Winkreative Design Stories is a journey through the history of Tyler Brûlé’s global design agency. Highlighting a selection of projects from relaunching national carrier Swiss International Air Lines to rebranding Thailand as a magnet for international business, the book spans several continents and an impressive roster of premium clients. Divided into the core themes of Charm, Craft, Intelligence, Clarity and Storytelling, each chapter of the book showcases a set of projects sharing that characteristic, alongside short, conversational pieces, which offer insight into the thinking and skill behind Winkreative’s huge diversity of work, revealing the culture of the agency itself.

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