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ISBN: 0201083434 9780201083439 Year: 1982 Publisher: Reading (Mass.): Addison-Wesley
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Product strategy --- Product management --- New products --- 658.81 --- 658.5 --- Brand management --- Management, Product --- Marketing --- New product development --- NPD (Marketing) --- Product development --- Products, New --- Commercial products --- Industrial design --- Sales organization --- Production engineering and planning. Design. Production management and control --- Management --- New products. --- Product management. --- 658.5 Production engineering and planning. Design. Production management and control --- 658.81 Sales organization
Book
ISBN: 0201030578 9780201030570 Year: 1978 Publisher: Wokingham, Don Mills, Ont. : Addison-Wesley,
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Applied marketing --- Marketing --- Management --- 658.8 --- -Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing. Sales. Selling. Distribution --- Marketing. --- Management. --- -Marketing. Sales. Selling. Distribution --- 658.8 Marketing. Sales. Selling. Distribution --- Consumer goods --- Marketing management --- Business logistics --- Économie politique --- Géographie économique --- Marketing - Management --- Marketing - Management - Case studies
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