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This book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade. Fascinating not only for industry professionals but for anyone with an interest in how ads are made.Technical information on how the ads were developed is accompanied by anecdotes from the creatives, directors and clients, with accounts of how the ads were made and the problems encountered along the way. Each campaign is illustrated with imagery showing the stages it went through in development - including sketches and early ideas that may have been abandoned, storyboards, animatics and photos from shoots, as well as shots of the final ads. In addition to offering an insight into the working practices within advertising, the book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising.Bron : http://www.laurenceking.com/product/How+30+Great+Ads+Were+Made%3A+From+Idea+to+Campaign.htm

Reclame --- Reclamecampagne --- Praktijk --- Casestudy --- Advertising. Public relations --- Graphic arts --- graphic design --- advertising --- advertising campaigns --- broadcast advertising --- advertising art --- advertising photography

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This book, authored by Eliza Williams, explores the creation of 30 notable advertisements from the 2000s, highlighting their impact on culture and the advertising industry. It delves into the stories behind each campaign, examining the creative processes, challenges, and innovations that led to their success. The book emphasizes the shift towards digital media during the decade and how it transformed advertising strategies. It also discusses recurring themes such as the use of reality-based visuals and humor to engage audiences. Through detailed insights and behind-the-scenes accounts, the book provides a comprehensive overview of the evolution of advertising in a rapidly changing media landscape.

Advertising campaigns --- Advertising