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Popular music --- Music trade --- Music --- History and criticism --- Social aspects --- Music trade. --- Musikwirtschaft --- Neue Medien --- Musikwirtschaft. --- Neue Medien. --- Social aspects. --- History and criticism. --- #SBIB:309H141 --- Music and society --- Music business --- Music industry --- Cultural industries --- Organisatorische aspecten van de fonografische industrie --- Popular music - History and criticism --- Music - Social aspects

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Since its acquisition and rebranding in 2018, TikTok has become one of the fastest growing platforms in the world. Moreover, it's the first Chinese-developed platform to find mainstream international success, carving its own niche in the global short video industry.In the first comprehensive exploration of TikTok, Kaye, Zeng, and Wikström provide a history of the emergent genre of short video and situate the platform within the cultures and controversies that have accompanied its dramatic growth. They provide an extensive overview of TikTok's functions and uses, the diverse markets in which the platform operates, and the issues of governance that have impacted its expansion. Once thought to be 'just for kids', the authors illustrate how TikTok is further transforming platform cultures and the dynamics of broader creative industries. TikTok, the authors argue, represents an evolutionary step in the way culture is produced and consumed on digital platforms.This timely book is essential reading for students and scholars in media and communication studies and for anyone who has been captivated by the global growth of TikTok and short video.

696.2 Sociale media --- Creativiteit --- China --- Activisme --- 404 Bestuurskunde --- books --- Internet videos - Social aspects --- Online social networks --- Internet videos --- Online social networks. --- Social aspects. --- TikTok (Electronic resource)