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Eventmarketing - het doelgericht inzetten van live events (ongeacht of het eigen events zijn of events van derden) - heeft zich in de laatste jaren een aanzienlijke plaats veroverd in het marketingcommunicatielandschap. In een maatschappij met informatie-overload wordt het bereiken en beraken van relaties een steeds grotere uitdaging. Het boek benadert eventmarketing vanuit de marketing. Hoe kunnen events bijdragen aan de realisatie van de marketingstrategie, op deel terreinen als het propositie-, het merken-, het relatie- en het verkoopbeleid en het klantgericht maken van organisaties. De auteurs positioneren eventmarketing en live communicatie als integraal onderdeel van de cross channel communicatie, daarnaast besteden ze aandacht aan het belevingsproces voor, tijdens en na de events en zoomen zo in op de kern van events. Ook schetsen ze het brede veld van eventmanagement en organisatie, zonder al te diep in te gaan op de operationele uitwerking. Ten slotte staan ze uitgebreid stil bij het onderwerp van de accountability: het vraagstuk van het aantoonbaar maken dat eventmarketing activiteiten per saldo profijtelijk zijn.Nieuw in deze editieHet taalgebruik in deze editie wordt herzien en verduidelijkt en de voorbeelden in de tekst worden waar nodig geactualiseerd. Daarnaast is er aandacht voor de nieuwste vormen van social media. Ten slotte wordt er aandacht besteed aan de lay out met het doel deze minder zakelijk te maken.Bron : http://www.pearsoneducation.nl

Evenementen. --- Marketing --- Eventmarketing. --- Projectmanagement --- Marketing ; evenementen --- Congressen ; organisatie --- Evenementen ; organisatie --- PXL-Business 2014 --- marketing --- event --- eventmanagement --- Evenementen --- Evenementenmarketing --- Evenementiële communicatie --- Accountability --- Marketingstrategieën --- Evenement --- Marketingstrategie --- Financiewezen

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Marketing --- Evenementen ; organisatie

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This book analyses the development of hospitality education from vocational to higher education, and discusses the positioning of hotel schools. It addresses questions such as: Should hospitality management become part of generic business education? Are the technical training programmes that have defined the identity of these schools a remnant of their vocational past, or have they contributed to the successful careers of many hospitality graduates? Topics discussed in the book are curriculum innovation, the theory of experimentation, the nature of hospitable behaviour, information technology, life-long learning and developments for future curricula. The book makes clear that the debate on the balance between theory and practice will not only define the future of hospitality management education, but can also be considered a relevant case study in other business disciplines. The history of hospitality education goes back to the end of the nineteenth and early twentieth century when hotel schools were founded to train the protocol and technical skills required to receive the travellers of those days. Since then, the scale and complexity of the hospitality industry and its professions have changed, as well as our understanding of what makes a business —whether it offers accommodation or something else— “hospitable”.  The scope and educational level of hotel schools have evolved accordingly, and hospitality management has become a popular discipline in the traditional and renowned hotel schools as well as in universities. .

Education. --- Curriculums (Courses of study). --- Education --- Higher education. --- Professional & Vocational Education. --- Management Education. --- Higher Education. --- Curriculum Studies. --- Curricula. --- Hospitality industry --- Study and teaching. --- Vocational guidance. --- Service industries --- Management—Study and teaching. --- Education, Higher. --- Curriculum planning. --- Curriculum development --- Instructional systems --- Planning --- College students --- Higher education --- Postsecondary education --- Universities and colleges --- Curricula --- Design --- Professional education. --- Vocational education. --- Education—Curricula. --- Core curriculum --- Courses of study --- Curricula (Courses of study) --- Curriculums (Courses of study) --- Schools --- Study, Courses of --- Education, Vocational --- Vocational training --- Work experience --- Technical education --- Education, Professional --- Career education --- Education, Higher