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This provocative book shows how media institutions define their audiences and how these definitions shape the work of organizations within them. Leading scholars show that the audience definitions-in-use in each sector shape modern media. Receivers, they argue, are constituted as institutionally-effective audiences that have social meaning and//or economic value within the system. These include measured audiences, generated by research services, sold by media channels and bought by advertisers; specialized or segmented audiences whose particular interests are anticipated or created and then met by content producers; and hypothesized audiences whose interest, convenience and necessity are presumably protected by regulators.

Mass media --- Médias --- Audiences. --- Economic aspects. --- Publics --- Aspect économique --- 316.775.4 --- #SBIB:309H400 --- Publieksgroepen in het communicatieproces: toehoorders, toeschouwers, lezers --- Media en publieksgroepen: algemene werken --- 316.775.4 Publieksgroepen in het communicatieproces: toehoorders, toeschouwers, lezers --- Médias --- Aspect économique --- Audiences, Mass media --- Audiences --- Economic aspects --- Social aspects --- Mass media Economic aspects --- Mass media - Audiences --- Mass media - Economic aspects