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ISBN: 9780889205055 0889205051 155458129X 9781554581290 1554587794 1282501542 9786612501548 Year: 2007 Volume: 5 Publisher: Waterloo, Ont. : Wilfrid Laurier University Press : Canadian Institute in Greece,
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The Olympic Games have had two lives-the first lasted for a millennium with celebrations every four years at Olympia to honour the god Zeus. The second has blossomed over the past century, from a simple start in Athens in 1896 to a dazzling return to Greece in 2004. Onward to the Olympics provides both an overview and an array of insights into aspects of the Games' history. Leading North American archaeologists and historians of sport explore the origins of the Games, compare the ancient and the modern, discuss the organization and financing of such massive athletic festivals, and e
Jeux olympiques --- Jeux olympiques de l'Antiquite --- Olympics --- Olympic games (Ancient) --- Ancient Olympic games --- Histoire. --- History. --- History
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ISBN: 025205153X 9780252051531 9780252042683 9780252084522 Year: 2020 Publisher: Urbana : [University of Illinois Press],
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"Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle. Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits"--
Olympics --- Economic aspects. --- History. --- International Olympic Committee.
ISBN: 9780874808094 087480809X Year: 2004 Publisher: Salt Lake City University of Utah press
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Olympics --- Television and sports --- Economic aspects --- International Olympic Committee.
ISBN: 0874807131 Year: 2002 Publisher: Salt Lake City University of Utah press
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Olympics --- Television and sports --- Economic aspects --- International Olympic Committee.
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ISBN: 0815650876 9780815650874 9780815632900 0815632908 Year: 2011 Publisher: Syracuse, New York : Syracuse University Press,
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