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Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers.This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. Packed with real-world examples from brands like Google, Amazon and Lego, as well as plenty of case studies, this book incorporates a wealth of design theory and diagrams to help build a solid framework for any project ? incorporating brand strategy at every stage while remaining flexible to leave room for creativity.bron: www.copyrightbookshop.be

Digitale beeldbewerking --- Grafische vormgeving --- Marketing --- Digitalisering --- Elektronische handel --- Marketingstrategieën --- User Interface --- User experience --- Product strategy --- Applied marketing --- Computer architecture. Operating systems --- Internet marketing --- Branding (Marketing) --- Social media --- 766:681.3 --- Gebruiksgrafiek; digitale technieken --- Grafische vormgeving ; computergrafiek ; webdesign --- Grafische vormgeving ; theorie ; ontwerpen --- Marketing ; communicatie --- Brand Identity --- Brand Communication --- Brand name products --- Advertising --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Economic aspects --- Kunst nieuwe technieken ; specifieke onderwerpen --- Marketingstrategie --- Gebruikersinterface --- Gebruikerservaring --- Financiewezen --- grafisch ontwerp --- 766.02 --- marketing --- internet --- interfaces --- interface design --- reclamevormgeving --- reclame --- webdesign --- grafisch design --- grafische vormgeving --- 766.12.02 --- Grafische industrie en ontwerp ; drager ; digitaal ; technieken