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Politics --- Mass communications --- anno 1600-1699 --- Netherlands --- Communication in politics --- Communication en politique --- Politique et gouvernement --- Communication in politics. --- Politics and government. --- History --- 1600-1699 --- Netherlands. --- Politics and government

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The Dutch Golden Age has long been seen as the age of Rembrandt and Vermeer, whose paintings captured the public imagination and came to represent the marvel that was the Dutch Republic. Yet there is another, largely overlooked marvel in the Dutch world of the seventeenth century: books. In this fascinating account, Andrew Pettegree and Arthur der Weduwen show how the Dutch produced many more books than pictures and bought and owned more books per capita than any other part of Europe. Key innovations in marketing, book auctions, and newspaper advertising brought stability to a market where elsewhere publishers faced bankruptcy, and created a population uniquely well-informed and politically engaged. This book tells for the first time the remarkable story of the Dutch conquest of the European book world and shows the true extent to which these pious, prosperous, quarrelsome, and generous people were shaped by what they read.

Printing --- Booksellers and bookselling --- Publishers and publishing --- Booksellers and bookselling. --- Printing. --- Publishers and publishing. --- History. --- Netherlands. --- Book history --- History of the Netherlands --- anno 1600-1699 --- anno 1700-1799 --- Buchdruck. --- Buchhandel. --- History --- 1500-1699. --- Niederlande. --- 094:339 --- 094 <492> --- 094 "16" --- 094:339 Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora-:-Handel --- Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora-:-Handel --- 094 "16" Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--17e eeuw. Periode 1600-1699 --- Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--17e eeuw. Periode 1600-1699 --- 094 <492> Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--Nederland --- Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--Nederland --- Buchdruck --- Buchhandel

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"The history of newspaper advertising began in the seventeenth-century Low Countries. The newspaper publishers of the Dutch Republic were the first to embrace advertisements, decades before their peers in other news markets in Europe. In this survey, Arthur der Weduwen and Andrew Pettegree have brought together the first 6,000 advertisements placed in Dutch and Flemish newspapers between 1620 and 1675. Provided here in an English translation, and accompanied by seven indices, this work provides for the first time a complete overview of the development of newspaper advertising and its impact on the Dutch book trade, economy and society. In these evocative announcements, ranging from advertisement for library auctions, the publication of new books, pamphlets and maps to notices of crime, postal schedules or missing pets, the seventeenth century is brought to life. This survey offers a unique perspective on daily life, personal relationships and societal change in the Dutch Golden Age".

Advertising, Newspaper --- Dutch newspapers --- Flemish newspapers --- Belgian newspapers --- Newspapers --- Newspaper advertising --- History --- Benelux countries --- Low countries --- E-books --- Book history --- History of the Netherlands --- advertising --- book history --- anno 1600-1699 --- Advertising, Newspaper. --- Anzeigenwerbung. --- Dutch newspapers. --- Flemish newspapers. --- Journaux flamands --- Journaux néerlandais --- Petites annonces --- Publicité dans les journaux --- Zeitung. --- 1600-1699. --- Benelux countries. --- Niederlande. --- 094:054 --- 659.1 --- 094 <492> --- 094 <493> --- 094 "16" --- 094 "16" Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--17e eeuw. Periode 1600-1699 --- Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--17e eeuw. Periode 1600-1699 --- 094 <493> Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--België --- Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--België --- 094 <492> Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--Nederland --- Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--Nederland --- 659.1 Publicity. Advertising --- Publicity. Advertising --- 094:054 Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora-:-Nieuwsbladen --- Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora-:-Nieuwsbladen

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The untold story of how the Dutch conquered the European book market and became the world's greatest bibliophiles The Dutch Golden Age has long been seen as the age of Rembrandt and Vermeer, whose paintings captured the public imagination and came to represent the marvel that was the Dutch Republic. Yet there is another, largely overlooked marvel in the Dutch world of the seventeenth century: books. In this fascinating account, Andrew Pettegree and Arthur der Weduwen show how the Dutch produced many more books than pictures and bought and owned more books per capita than any other part of Europe. Key innovations in marketing, book auctions, and newspaper advertising brought stability to a market where elsewhere publishers faced bankruptcy, and created a population uniquely well-informed and politically engaged. This book tells for the first time the remarkable story of the Dutch conquest of the European book world and shows the true extent to which these pious, prosperous, quarrelsome, and generous people were shaped by what they read.

Printing --- Booksellers and bookselling --- Publishers and publishing --- History. --- 1500-1699 --- Netherlands.

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"Anyone who has studied the history of the Reformation, the book and communication will have come across or been influenced by Andrew Pettegree's contributions to these fields. The essays in this Festschrift have been commissioned to cover the broad scope of Pettegree's areas of interest and expertise, and to reflect and build upon them. The pieces, written by forty-three scholars based at over thirty institutions, are organised around nine key themes, ranging from the intersections of religion and print to the history of book collecting, the periodical press and pioneering book historical research methodologies. This second volume contains twenty-seven essays. Together with the first volume, 'Reformation, Religious Culture and Print in Early Modern Europe: Essays in Honour of Andrew Pettegree, Volume 1', they offer a comprehensive survey of the state of current scholarship on religion, printing and media change in early modern Europe"--

Book industries and trade --- Libraries --- European newspapers --- History. --- Book history --- book history --- anno 1500-1799 --- Europe --- Language and culture --- History --- Livres --- Bibliothèques --- Journaux européens --- Industrie et commerce --- Histoire. --- Pettegree, Andrew, --- Bibliographie. --- Publishers and publishing --- Bibliothèques --- Journaux européens