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There has been a proliferation of literary festivals in recent decades, with more than 450 held annually in the UK and Australia alone. These festivals operate as tastemakers shaping cultural consumption; as educational and policy projects; as instantiations, representations, and celebrations of literary communities; and as cultural products in their own right. As such they strongly influence how literary culture is produced, circulates and is experienced by readers in the twenty-first century. This book explores how audiences engage with literary festivals, and analyses these festivals’ relationship to local and digital literary communities, to the creative industries focus of contemporary cultural policy, and to the broader literary field. The relationship between literary festivals and these configuring forces is illustrated with in-depth case studies of the Edinburgh International Book Festival, the Port Eliot Festival, the Melbourne Writers Festival, the Emerging Writers’ Festival, and the Clunes Booktown Festival. Building on interviews with audiences and staff, contextualised by a large-scale online survey of literary festival audiences from around the world, this book investigates these festivals’ social, cultural, commercial, and political operation. In doing so, this book critically orients scholarly investigation of literary festivals with respect to the complex and contested terrain of contemporary book culture. .

Literature. --- Books --- British literature. --- Mass media. --- Communication. --- Social sciences in mass media. --- History of the Book. --- British and Irish Literature. --- Media Sociology. --- Mass media --- Communication, Primitive --- Mass communication --- Sociology --- Media, Mass --- Media, The --- Communication --- Belles-lettres --- Western literature (Western countries) --- World literature --- Philology --- Authors --- Authorship --- History. --- Books and reading --- Book industries and trade --- Book trade --- Cultural industries --- Manufacturing industries --- Appraisal of books --- Choice of books --- Evaluation of literature --- Literature --- Reading, Choice of --- Reading and books --- Reading habits --- Reading public --- Reading --- Reading interests --- Reading promotion --- Social aspects. --- Appraisal --- Evaluation --- Books-History. --- Books—History.

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Disassembling the Celebrity Figure: Credibility and the Incredible questions the credibility of celebrity brands, exploring how fandoms depend on perceptions and representations of authenticity. It asks how authenticity is projected by global celebrities, and how fans consume these carefully curated personas, and explores how the media breaks down barriers between celebrities and fans. It presents a discussion of celebrities as brands, exploring how their images are maintained after they pass away. It also offers analysis of the ways in which historical figures are later reconstructed as celebrities, and explores how their images are circulated and consumed across contemporary media. Ultimately, the book examines authenticity in celebrity culture by looking at fandom, media representation, branding and celebrity deaths. Contributors are Marie Josephine Bennett, Lise Dilling-Nielsen, Kylo-Patrick R. Hart, Mingyi Hou, Renata Iwicka, Ephraim Das Janssen, Magdalen Wing-Chi Ki, Celia Lam, Mirella Longo, Aliah Mansor, Jackie Raphael and Millicent Weber.

Celebrities. --- Truthfulness and falsehood.

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International bestsellers are the ideal sites for examining the complicated relationship between literary culture and national identity. Despite the transnational turns in both literary studies and book history, place is still an important configurer of twenty-first-century book reception. Books are crucial to national identity and catalysts of nationalist movements. On an individual level, books enable readers to shape and maintain their own national identities. This Element explores how contemporary readers' understandings of nation, race/ethnicity, gender, and class continue to shape their reading, using as case studies the online reception of three bestseller titles-Liane Moriarty's Big Little Lies (Australia), Zadie Smith's NW (UK), and Kevin Kwan's Crazy Rich Asians (USA). In doing so, this Element demonstrates the need for and articulates a transnational conceptualisation of the relationship between reader identity and reception.

Best sellers. --- Books and reading --- Book industries and trade. --- Best sellers --- Technological innovations.