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This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry.

National parks and reserves --- Sustainable tourism. --- Tourism --- Management. --- Environmental aspects. --- turisme --- bærekraftig --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Green tourism --- Economic aspects --- Administration --- Service industries --- National tourism organizations --- Travel --- Sustainable tourism --- Management --- Environmental aspects --- E-books --- Parcs nationaux --- Tourisme durable --- Tourisme --- Gestion --- Aspect de l'environnement --- Demarketing. --- Forestry. --- Marketing principles. --- Marketing. --- National park management. --- National parks. --- Protected areas. --- Sustainable tourism marketing. --- Tourism marketing. --- Visitor management.