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This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a managerial approach, it explores the use of pop-up retailing as a means of facilitating strategic growth by retail brands. In addition, it draws on theory from retail store environments and atmospherics, customer experience management and event management to provide an in-depth academic analysis of the planning and implementation issues arising from the inherent ephemerality of pop-up activities to achieve the strategic objectives of retail brands. The authors provide an overview of the entire pop-up lifecycle using an organizational schema that is split into four sequential stages: strategic objectives, pre-pop-up, actual pop-up experience, and the post pop-up stage. The key decision areas and activities incorporated in each of these stages are also outlined.

Retail trade --- Small business marketing. --- Seasonal variations. --- Business. --- Customer relations --- Sales management. --- Trade. --- Commerce. --- Business and Management. --- Sales/Distribution. --- Customer Relationship Management. --- Branding. --- Management. --- Marketing --- Customer relations-Management. --- Branding (Marketing). --- Brand name products --- Advertising --- Management, Sales --- Industrial management --- Selling --- Customer relations—Management. --- Trade --- Economics --- Business --- Transportation --- Management --- Commerce --- Traffic (Commerce) --- Merchants

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The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.

Applied marketing --- Advertising. Public relations --- Relationship marketing --- Customer relations. --- Marketing. --- Relationship marketing. --- Marketing & Sales --- Commerce --- Business & Economics --- Customer services. --- Quality control. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Marketing --- Industrial management --- Aftermarkets --- Selling --- Factory management --- Industrial engineering --- Reliability (Engineering) --- Sampling (Statistics) --- Standardization --- Quality assurance --- Quality of products --- Customer relations --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards

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Economics --- Marketing --- Environmental planning --- Architecture --- Economic geography --- Geography --- ruimtelijke ordening --- economie --- marketing --- steden --- architectuur --- sociale economie --- geografie --- landenkunde --- Marketing. --- Regional economics. --- Spatial economics. --- Regional planning. --- Urban planning. --- Architecture. --- Architecture, Primitive --- Architecture, Western (Western countries) --- Building design --- Buildings --- Construction --- Western architecture (Western countries) --- Art --- Building --- Cities and towns --- City planning --- Civic planning --- Land use, Urban --- Model cities --- Redevelopment, Urban --- Slum clearance --- Town planning --- Urban design --- Urban development --- Urban planning --- Land use --- Planning --- Art, Municipal --- Civic improvement --- Regional planning --- Urban policy --- Urban renewal --- Regional development --- State planning --- Human settlements --- Landscape protection --- Spatial economics --- Regional economics --- Regionalism --- Space in economics --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Design and construction --- Government policy --- Management

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Applied marketing

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Unsettled times can arise from a variety of causes, including environmental (e.g., earthquake), climatic (e.g., floods), economic (e.g., recession), social (e.g., illness), or political (e.g., civil unrest). They can result in citizens' loss of homes/possessions, jobs, health, or mobility. Citizens move from above the level of consumption adequacy, where their behaviors reflect long-term and higher-order needs, to below the level of consumption adequacy, where they are forced into a short-term focus on simple existence. In parallel, (service) organizations--utilities, transport, medical, cleaning, housing, education, broadcasting, national and local government-- may become ineffective or unavailable: in other words, beyond the means of a significant proportion of citizens. This book explores the effect of unsettled times on spatial service systems. It provides original insights for managers of service organizations (especially public services), policy makers, and service system researchers and students.

Crisis management. --- Emergency management. --- Disaster relief. --- Human services. --- unsettled times --- consumption adequacy --- service systems --- public services --- places --- spatial service systems