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Het teken van het dier: communicatie, cultuur en semiotiek
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ISBN: 9054621656 Year: 1996 Publisher: Gent Mys & Breesch


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Imago-management: handboek voor reclamestrategen
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ISBN: 9054620196 Year: 1992 Publisher: Gent Mys & Breesch


Book
The heart and the mind : on advertising and consumption
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ISBN: 9789490695545 Year: 2011 Publisher: S.l. : University press,

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Decoding advertising & consumption : the ultimate framework
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Publisher: S.l. : s.n.,

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Dissertation
Proeve van een semiotische benadering voor het beoordelen van reclameteksten
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Year: 1986

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Dissertation
Reclameplanning vanuit een semio-pragmatisch perspectief
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Year: 1992

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Digital
Changing roles, changing preferences? The dual impact of gender identity on preferences for sex specific advertising stimuli
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Year: 2005 Publisher: Leuven KUL, Department of Applied Economics

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Evaluatie nieuwsbrief I.P.A.C.
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Publisher: Gent : Universiteit Gent.

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Fonds Suzan Daniel (FSD)

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Changing roles, changing preferences? : The dual impact of gender identity on preferences for sex specific advertising stimuli.
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Year: 2005 Publisher: Leuven KUL. Departement toegepaste economische wetenschappen

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Changing roles, changing preferences? : The dual impact of gender identity on preferences for sex specific advertising stimuli
Authors: --- ---
Year: 2005 Publisher: Leuven KUL. Departement toegepaste economische wetenschappen

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