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1996 (1)

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Merkenmanagement : theorie en toepassing van het ontwikkelen, beheren en beschermen van merken en merkenportfolio's
Authors: Riezebos, Rik --- Visser, Edwin --- Kist, Bas
ISBN: 900107720X Year: 1996 Publisher: Groningen : Wolters-Noordhoff,

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Abstract

Keywords
Product strategy --- Merken --- Merkbeleid --- Merkartikelen --- Merkstrategieën --- Verpakking --- Logo's --- Kritieke succesfactoren --- Crisiscommunicatie --- Merk --- Merkartikel --- Merkstrategie --- Logo --- Kritieke succesfactor

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