Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.

Cultural diplomacy --- Place marketing --- National characteristics --- Branding (Marketing) --- History --- Political aspects --- business economics. --- career. --- case studies. --- china. --- cultural marketing. --- diplomacy. --- engaging. --- government and governing. --- historical. --- historiographical essays. --- history. --- international relations. --- international. --- marketing. --- modern history. --- multivalent investigation. --- nation branding. --- political power. --- political science. --- political. --- primary documents. --- promotional purposes. --- public relations. --- self-representation. --- society. --- suriname. --- united states. --- us.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)