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English language --- Grammar --- Grammar, Comparative and general --- Prépositions --- Syntagme verbal --- Prepositions --- Verb phrase --- Anglais (langue) --- Phrase verbale --- Syntaxe --- Prepositions. --- Verb phrase. --- -Grammar, Comparative and general --- -Comparative grammar --- Grammar, Philosophical --- Grammar, Universal --- Language and languages --- Philosophical grammar --- Linguistics --- Philology --- Grammar, Comparative --- -Prepositions --- Prépositions --- Predicate (Grammar) --- Phrasal verb --- Predicate --- Verbals --- Auxiliaries --- Prepositional phrases --- Prépositions. --- Phrase verbale. --- Syntaxe. --- Grammar, Comparative and general - Prepositions --- Grammar, Comparative and general - Verb phrase --- Prépositions.

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Advertising --- Language. --- #KVHA:Reclametaal; Engels --- #KVHA:Teksttypologie; Engels --- 802.0-086 --- -#SBIB:309H2821 --- reclameteksten --- 659.1 --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- 659.1 Publicity. Advertising --- Publicity. Advertising --- 802.0-086 Engels: slang; vaktaal; jeugdtaal --- Engels: slang; vaktaal; jeugdtaal --- Language --- Reclameboodschap: functies, genres, taalgebruik historiek --- Retail trade --- #SBIB:309H2821 --- reclamepsychologie --- Sociolinguistics --- Advertising. Public relations --- reclameboodschappen --- Social psychology --- Reclameteksten --- taalkundige studies. --- Publicité --- Langage --- Taalkundige studies. --- Advertising - Language

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While ideology has been treated widely in CDA-literature, the role played by the interaction of text and image in multiplying meaning and furthering ideological stances has not so far received a lot of attention. Mediating Ideology in Text and Image offers a number of approaches to such analysis, offering students and academics valuable tools for identifying possible discrepancies between the world and the way it is represented through various mediational means. The authors' common aim is one of assisting the audience in reading between the lines, thus offering a variety of approaches that may contribute to a better understanding of how ideologies possibly work and how they may be denaturalised from text and image. The articles in part I look at rhetorical strategies used in meaning construction processes unfolding in various kinds of mass media. Part II focuses on the re-semiotization of meaning and looks at how analysing the combination of text and image may contribute to a better understanding of ideological processes brought about by multimodal resources. Foreword by Ruth Wodak.

Mass media. --- Ideology. --- Discourse analysis. --- Semiotics. --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Semeiotics --- Semiology (Linguistics) --- Signs and symbols --- Structuralism (Literary analysis) --- Knowledge, Theory of --- Philosophy --- Political science --- Psychology --- Thought and thinking --- Mass communication --- Media, Mass --- Media, The --- Communication --- Discourse analysis --- Ideology --- Mass media --- #KVHA:Taalkunde --- #KVHA:Tekstlinguistiek

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