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Humanities and social sciences --- Sciences and engineering --- Social sciences --- Business administration --- Marketing. --- Psychology --- Experimental. --- Personality.
Book
Year: 2005 Publisher: Gent Vlerick Leuven Gent management school
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Media use --- Media preferences --- Individual differences --- Motivation
Book
Year: 2005 Publisher: Gent Vlerick Leuven Gent management school
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Need for closure --- Self-image --- Gender --- Social self-esteem
Book
Year: 2005 Publisher: Gent Vlerick Leuven Gent management school
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Dissertation
Year: 2013 Publisher: Gent : [s.n.],
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Deze scriptie handelt over de invloed van aantrekkelijke modellen in reclame op het zelfbeeld, de attitudes en het aankoopgedrag van adolescenten.
Dissertation
Year: 2013 Publisher: Gent : [s.n.],
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De scriptie gaat over het opwekken van verbeelding. Meer specifiek het opwekken van verbeelding aan de hand van geuren. Hierbij worden bestaande technieken van opwekken van verbeelding, geurenmarketing en zijn effecten en een eigen onderzoek naar de effecten van geur besproken. Deze masterproef geeft een overzicht van bestaande literatuur en een toegepast onderzoek dat die resutaten grotendeels staaft. De hoofdbevinding is dat geuren wel degelijk de verbeelding bij consumenten opwekken.
Dissertation
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Dissertation
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