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The phenomenon of online gambling is becoming more common, this due to its accessibility anytime and everywhere. The online environment is rich of appetitive or sexual stimuli. Previous research until this point has found ample evidence for the fact that appetitive or sexual stimuli could trigger individuals to make more impulsive choices. Although more recently one meta-analysis and replication study revealed counterevidence against this effect. This study examines the effect of sexual laden stimuli, in form of pictures of women in lingerie or men in underwear or suit, on risk taking in online gambling games. The General Reward Theory and BAS-scale for impulsivity were used as conceptual framework. 268 male and female participants were assigned to either the control condition or the appetitive cue condition based on their sexual preference. Contrary to what was expected results suggested that people after being exposed to sexual stimuli did not play online gambling games more impulsively. The data also did not offer any evidence for a sensitive reward system, as measured by the BAS-scale, to be a moderator of the effect.
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