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Though India has become a lucrative market for various companies, the unique characteristics. of its market throw up a variety of challenges. Sales and Distribution Management:. An Indian Perspective aims to understand these challenges. Building on an understanding of the consumer decision process, the book defines. the roles of marketing and selling strategies. Secondly adopting a customer-centric. approach to sales and distribution management, the book deals with making strategic. decisions keeping the end consumer in mind and making operational decisions. keeping the channel member and the

Sales management --- Physical distribution of goods --- Marketing channels --- Channels, Marketing --- Channels of distribution --- Distribution channels --- Gray market --- Distribution of goods, Physical --- Business logistics --- Marketing --- Management, Sales --- Industrial management --- Selling --- Management.

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Agri-input companies have played a significant role in transforming the post-Independence "ship-to-mouth" Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing, and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align th

Agricultural industries -- India -- Marketing. --- Agricultural industries --- Business & Economics --- Agricultural Economics --- Marketing --- Marketing. --- Agribusiness --- Industries --- E-books