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Recently, autonomous vehicles have become an interesting and popular topic. In this study, the acceptance of potential users towards autonomous vehicles is researched. The scope of this research is limited to conditional automation vehicles and high automation level vehicles. The aim of this study is threefold. Firstly, determining the most influential factors towards using autonomous vehicles. Secondly, investigating differences in the acceptance towards autonomous vehicles between conditional automation level vehicles and high automation level vehicles. Lastly, exploring the implications on how to launch each level of automation and the accompanying concerns. Based on a review of the literature of autonomous vehicles and theories of acceptance models two online surveys were conducted based on the conditional automation level and the other high level automation. The results indicate that in order to launch automated vehicles successfully, customer readiness must be enhanced. The study also notices that conditional automated vehicles have the greatest chance of being successfully launched.