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Everyone is familiar with the famous fashion shows by fashion houses: when a fashion show takes place at a special location or when a new collection includes special items. With the rise of social media, fashion brands can promote new clothing collections, jewellery or make-up in a new way. In addition, the website is a good place to give more information about new products, but also about the brand itself. This master’s thesis aims to be part of the fashion industry by focusing on linguistic complexity on social media and the website of one luxury brand, Chanel. A corpus was compiled for this research. That corpus is based on posts on Facebook, Instagram, Twitter and the website. The website’s corpus consists of two parts: Chanel News and information about the different collections and the brand itself. When all texts were collected, measures were chosen to measure language complexity. The term language complexity, also called linguistic complexity, says it all: how complex a language is. The measures used calculated three different types of complexity. The first one is morphological complexity, which involves looking at the way a word is build. Lexical complexity is the second one and here vocabulary is the main focus. The last one is syntactic complexity and deals with the construction of sentences. The first research question focuses on language complexity in Chanel’s business communication on social media and website. After the whole corpus was analyzed, it became clear that the website can be seen as the most complex. So, Chanel’s social media has a slightly less complicated language use. The second research question concerns language complexity of two types of fashion collections of Chanel. The first type of collection is called ready-to-wear and targets the general public. In addition, those collections can be bought in boutiques. The second one is the haute couture collections, which are more exclusive. The exclusivity of the haute couture collections is shown in the fact that these clothes are only made by order and custom-made. The results show a slight difference in language complexity when the collections appear online. However, the haute couture collections are slightly more complex than the ready-to-wear collections. Although this study shows that some media can be more linguistically complex than others, it also opens up possibilities for further research on language complexity in business communication as well as in the business communication of fashion brands.