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My main reason to come to Finland was work related. What is it like to work in a multicultural environment and moreover in a multicultural company such as First Hop? How can I contribute to a multicultural business and how can I share my knowledge in order to create a surplus value? My choice couldn't be better. I ended up at the Sales and Marketing department of one of the biggest company in its business, First Hop. Besides executing a new press release, my main responsibility was setting up a new Customer Relationship Management system in Salesforce.com, especially for Sales and Marketing at First Hop. In my thesis I try to give you a clear overview of what CRM means in theory and in reality at First Hop starting of with some background information concerning Finland and First Hop. My first part gives you a general overview of Finland and Helsinki. In order to succeed in a company abroad I had to be aware of the national, cultural background. As I had to set up a new CRM system in a,
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Natuurkunde --- Physique --- 53
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Didactics of mathematics --- Didactics of secundary education --- Geometry
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