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"Metaphor studies" has over the past 30 years become a discipline in its own right, mainly because of the cognitive linguistic claim that metaphors characterize thought, not just language. But most metaphor scholars hitherto focus exclusively on its purely verbal expressions. Since both persuasive and narrative discourses in contemporary society increasingly draw on modalities other than language alone, sustained research into a broader range of manifestations of metaphor is imperative. This volume is the first book-length study to investigate multimodal occurrences of metaphor, and is of interest to scholars interested in metaphor as well as in multimodal discourse. Each chapter investigates metaphors whose identification and interpretation depend on the co-presence of at least two of the following modalities: language, visuals, gestures, sound, music. On the basis of case studies in a variety of discourse genres (advertising, cartoons, films, comics, conversation, music, amply represented in photographs, logos, drawings, film stills, and musical scores), the contributors demonstrate that, and how, metaphor can occur multimodally, providing ideas and methodological angles enabling further theorizing and testing in this rapidly expanding field. Covering creative as well as conceptual metaphors, and where appropriate evaluating cultural factors governing metaphor interpretation, the contributors provide a wealth of material for studying the conceptual and rhetorical force of metaphor in contemporary society.

Lexicology. Semantics --- Métaphore --- --Metaphor --- #KVHA:Taalkunde --- #KVHA:Discourse analysis --- #KVHA:Multimodality --- #KVHA:Metaforen --- Metaphor --- Parabole --- Figures of speech --- Reification --- Metaphor. --- Figures of speech. --- English language --- Imagery --- Speech, Figures of --- Tropes --- Rhetoric --- Symbolism --- Cognitive linguistics. --- pragmatics. --- visual communication.

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The present volume is a collection of papers on Contrastive Pragmatics, involving research on interlanguage and cross-cultural perspectives with a focus on second language acquisition contexts. The subdiscipline of pragmatics is seen from a multilingual and multicultural perspective thus contributing to an emerging field of study, i.e. intercultural pragmatics which can be made fruitful to second language teaching/learning and contrastive analysis. The book is an important contribution to general linguistics, pragmatics, cross-cultural communication, second language acquisition, as well as min

Pragmatics. --- Intercultural communication. --- Interlanguage (Language learning) --- Second language acquisition. --- Second language learning --- Language acquisition --- Language and languages --- Languages, Mixed --- Cross-cultural communication --- Communication --- Culture --- Cross-cultural orientation --- Cultural competence --- Multilingual communication --- Technical assistance --- Pragmalinguistics --- General semantics --- Logic, Symbolic and mathematical --- Semantics (Philosophy) --- Study and teaching --- Anthropological aspects --- Philosophy --- Pragmatics --- Intercultural communication --- Second language acquisition --- minority languages. --- multilingualism. --- second language acquisition.