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Bringing together rhetorical, media studies, organizational communication, ethnographic, pop culture, mass communication, gender studies, and educational technology backgrounds to bear on polymediation, the authors interrogate the language by which we talk about the contemporary media landscape and the impact of the media on people's lives.

Mass media and language. --- Mass media --- Discourse analysis. --- Communication analysis. --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Language and mass media --- Language and languages --- Social aspects.