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Medicine on television --- Medicine --- Physicians --- Public opinion --- Societies, etc --- Medicine - Public opinion --- Physicians - Public opinion --- Medicine - United States - Societies, etc

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The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990's, with his hypothetical online newspaper The Daily Me-and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets-and what can be done to stop it.

Consumer profiling. --- Marketing --- Customer services --- Advertising. --- Technological innovations. --- Ads --- Advertisements --- Advertising --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Profiling, Consumer --- Retail trade --- Business --- Communication in marketing --- Industrial publicity --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Customer relations --- Consumers --- Consumer behavior --- Research --- Consumer profiling --- Technological innovations --- E-books --- Applied marketing --- Advertising. Public relations --- merken --- sociale media --- online advertising --- consumentenmarketing --- CRM (Customer Relationship Management)

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Mass media. --- Massamedia--(communicatiesociologie); technologische aspecten zie {659.3} --- 316.774 Massamedia--(communicatiesociologie); technologische aspecten zie {659.3} --- Mass media --- 316.774 --- Mass communication --- Media, Mass --- Media, The --- Communication --- Mass communications --- Médias --- Handbooks, manuals, etc. --- Study and teaching --- Guides, manuels, etc --- Etude et enseignement

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Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifestyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."-Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."-Randall Rothenberg, Atlantic Monthly

Advertising --- Target marketing --- #SBIB:309H1713 --- #SBIB:309H2812 --- #SBIB:AANKOOP --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Social aspects --- Mediatechnologie: nieuwe toepassingen (abonnee-televisie, electronic mail, desk top publishing, virtuele realiteit...) --- Marketing, consumentengedrag, consumentisme --- United States --- E-books --- media, marketing, advertisement, consumers, television, commercials, lifestyle, ethnicity, marital status, race, gender, age, income, demographics, targeting, division, difference, nonfiction, capitalism, technology, supermarket promotions, newspapers, radio, direct mail, catalogs, cable tv, market segmentation, community, unity, tolerance, identity.

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"This seventh edition of Joseph Turow's pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives. The book's media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. The first part examines the media world as a whole, while the second delves deep into key media industries, such as the movie, book and video game industries. This new edition includes critical expanded coverage of social media, as well as updated figures, tables, and pedagogy, including key terms and further activities. Media Today is an excellent introduction to the world of media in the digital age. From news media to video games and social networking to mobile platforms, it provides students with the tools they need to understand and critique the media they encounter and consume. Extensive pedagogical materials also make this a highly teachable book, well suited to the classroom. The accompanying website has also been updated with new student and instructor resources, including chapter recaps, recommended readings, and instructor's manual"--

Mass media. --- Mass media --- #SBIB:309H022 --- Mass communication --- Media, Mass --- Media, The --- Communication --- Massacommunicatie