Narrow your search
Listing 1 - 4 of 4
Sort by

Book
Risk and crisis management : 101 cases
Authors: ---
ISBN: 9789814273893 9814273899 9786612758164 1282758160 9814273902 9789814273909 9781282758162 Year: 2009 Publisher: Singapore ; Hackensack, NJ : World Scientific,

Loading...
Export citation

Choose an application

Bookmark

Abstract

Natural disasters, terrorist attacks, financial collapses, and other crisis situations have occupied public attention to an unprecedented degree in recent years. In the face of these events, the study of risk and crisis management is becoming more important than ever before. This book is a clear and comprehensive guide to the most common emergency situations of our day, giving succinct, practical advice on how best to avoid them if possible, how to minimize loss and damage once they have occurred, and how best to recover sustainably. The 101 cases presented here cover both natural and man-made disasters, drawing on recent and current case histories to propose workable solutions for governments, corporations and ordinary people facing extraordinary times. This revised and expanded edition of the authors' 1999 book, Survival - Simulation of Risk and Crisis Management 69, is written in an accessible style and contains the latest research in the field. It will benefit laypeople, professionals, and academics alike. In particular, safety professionals, public management professionals, CEOs, CIOs, tertiary students and researchers will appreciate its pragmatic, vigilant approach to dealing with and recovering from natural and man-made disasters in the interest of long-term survival and sustainability.


Book
Creative marketing for new product and new business development
Authors: ---
ISBN: 9789812772183 Year: 2008 Publisher: Hackensack, N.J. World Scientific

Loading...
Export citation

Choose an application

Bookmark

Abstract

Keywords

Product strategy


Book
Creative marketing for new product and new business development
Authors: ---
ISBN: 9812772197 9789812772190 Year: 2008 Publisher: Hackensack, NJ : World Scientific,

Loading...
Export citation

Choose an application

Bookmark

Abstract

New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activities strategically and how to connect them with successful products, services and commercialization. Using interesting, real case studies such as "Healthy TeaTM" developed by Japan Coca-Cola, Inc., the recommendation engine "Teach Me Electronic Appliances", and the development of various robots, the


Book
Uncertainty and catastrophe management : the 2011 great East Japan earthquake and beyond
Authors: ---
ISBN: 981464496X Year: 2016 Publisher: Hackensack, New Jersey : World Scientific,

Loading...
Export citation

Choose an application

Bookmark

Abstract

"Natural disasters, instability in the finance and banking sector, widespread social protests, and other crisis situations have increasingly become the focus of public attention. With the growing visibility of such events, accelerated by the rise and proliferation of social media, the study of risk and crisis management in the Internet age is of vital importance. Uncertainty and Catastrophe Management is a clear and comprehensive guide to a variety of crises, and seeks to offer practical advice on how best to avoid them, minimize loss and damage once they have occurred, and how best to recover from these situations. The book examines 104 cases that run the gamut from natural disasters such as the 2011 Tōhoku earthquake and tsunami, to social movements like the Ukrainian protests in 2013, from the Syrian Electronic Army's cyber-attacks, to the reputational damage to firms in the wake of a corporate scandal. This book is a revised and expanded edition of Akira Ishikawa and Atsushi Tsujimoto's book, Risk and Crisis Management: 101 Cases, and explores a number of recent events. It draws on the expertise of the contributors to the volume to create a well-rounded book that will benefit professionals, academics, and the general public alike. In particular, safety professionals, public management professionals, CEOs, CIOs, students and researchers will appreciate its pragmatic approach to dealing with and recovering from crises in the interest of long-term survival and sustainability."--

Listing 1 - 4 of 4
Sort by