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This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy. Research people are criticized for generating more confusion than clarity. They will not be happy. Some big companies are criticized for their ill-fated marketing programs or lac

Marketing --- Marketingstrategieën --- Merken --- Internet --- Advertising --- 658.8 --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Brand name products --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- Marketingstrategie --- Merk --- Financiewezen --- Marketing. --- Brand name products.

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Marketing --- Branding --- Marketingstrategieën --- Management --- Casestudies --- Marketingstrategie --- Casestudy

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Marketing --- Positioning (Advertising) --- 659.12 --- #SBIB:309H2820 --- Advertising --- Concept and design in advertising --- De reclameboodschap: algemene werken --- Psychological aspects --- Positioning (Advertising). --- 659.12 Concept and design in advertising

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Marketing --- 658.81 --- Advertising --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Sales organization --- Advertising. --- Marketing. --- 658.81 Sales organization

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Automatische instelling (Advertentie) --- Positioning (Advertising) --- Positionnement (Publicité) --- Propaganda --- Propagande --- Marketing