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communicatiemanagement --- Advertising. Public relations --- Organization theory --- bedrijfscommunicatie --- Mass communications --- 659.4 --- 316.772.43 --- #KVHA:Communicatiemanagement --- #KVHA:Meertalige communicatie --- 366.42 --- PR (public relations) --- communicatie --- sponsering* --- 659.4 Public relations (PR) --- Public relations (PR) --- 316.772.43 Communicatie en organisatie. Bedrijfscommunicatie--(communicatiesociologie) --- Communicatie en organisatie. Bedrijfscommunicatie--(communicatiesociologie) --- Interne communicatie --- Public relations --- Communicatiemanagement --- Public relationstheorieën --- Crisis public relations --- Public relationsonderzoek --- Public relationstechnieken --- Corporate communication --- Imagomanagement

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Public relations. --- Public relations --- #SBIB:309H252 --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Externe communicatie (incl. public relations)

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Public relations

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Mass communications --- Social responsibility of business --- Business communication --- Mass media and business

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European approaches to Corporate Social Responsibility (CSR) are supposed to be largely different from those in other continents like America, Asia, and Africa. Yet, European approaches to CSR are not a single and static one, but vary across and within national states and shift over time. This edited volume aims at exploring the uniqueness and complexity of European CSR approaches, perspectives, and practices through a critical lens. It contributes to existing understanding of European CSR by addressing the frontier CSR issues in the current state at the EU, national and institutional levels. Specifically, the volume critically examines the macro-level CSR frameworks, policies, and trends and their impact on CSR practices at the micro-level, including the roles of EU and national governments in shaping the CSR landscape in similar and different ways. It also analyses how various stakeholder groups and business sectors and firms across major European countries perceive, interpret and approach CSR in a dynamic way. Contributors of this book are experts mainly from Western and Eastern European countries and thus provide rich experiences, fresh insights, and deep understanding of the critical state of CSR in Europe.

Social responsibility of business. --- Social responsibility of business --- Business --- Corporate accountability --- Corporate responsibility --- Corporate social responsibility --- Corporations --- CSR (Corporate social responsibility) --- Industries --- Social responsibility, Corporate --- Social responsibility of industry --- Business ethics --- Issues management --- Social responsibility --- Social aspects --- E-books --- Business & Economics --- Business ethics & social responsibility. --- Business Ethics. --- Europe. --- Europa --- Abendland --- Okzident --- Europäer --- Council of Europe countries --- Eastern Hemisphere --- Eurasia