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Ideal as an introduction and as a quick reference, 'Key Concepts in Critical Management Studies' explores the essential concepts used within the field today. Specially edited and written by a range of international experts, key ideas are succinctly explained and illustrated beyond a simple definition.

Management. --- Critical theory.

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Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing._____

Marketing --- marketing --- marketing research --- consumentengedrag --- milieuproblematiek --- Consumer behavior. --- Green marketing. --- Marketing research. --- Marketing. --- Social marketing. --- Consumer behavior --- Green marketing --- Marketing research --- Social marketing --- Market research --- Markets --- Research --- Research, Industrial --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Ecological marketing --- Ecomarketing --- Environmental advertising claims --- Environmental consumerism --- Environmental marketing --- Green products --- Cause related marketing --- Marketing, Social --- Social cause marketing --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Environmental aspects

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Reflections in literature.

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"The study and teaching of marketing as a university subject is widely acknowledged to have originated in America during the early 20th century and to have emerged as an applied branch of economics. This book tells a different story describing the influence of the German historical school on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing school by many decades. Challenging many traditional beliefs, this book provides an authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history and in the history of economic thought"--

Marketing --- Historical school of economics. --- Philosophy. --- History.

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AIdeal as an introduction and as a quick reference, Key Concepts in Critical Management Studies explores the essential concepts used within the field today. Specially edited and written by a range of international experts, key ideas are succinctly explained and illustrated beyond a simple definition. Further reading suggestions and cross-referencing provide the reader with means to develop their knowledge further. With over 50 entries, from Actor Network Theory to Utopianism, readers have instant access and explanation of the most influential concepts in CMS literature.

Management. --- Social sciences and management. --- Critical theory. --- Critical social theory --- Critical theory (Philosophy) --- Critical theory (Sociology) --- Negative philosophy --- Criticism (Philosophy) --- Philosophy, Modern --- Rationalism --- Sociology --- Frankfurt school of sociology --- Socialism --- Management and social science --- Management --- Administration --- Industrial relations --- Organization --- Gestion --- Sciences sociales et gestion --- Théorie critique --- Théorie critique --- Critical theory --- Social sciences and management