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This title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport and sport-related products and using sports as a platform for marketing non-sports products.

Sports administration --- Sports --- Marketing --- Management

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management --- bedrijfsorganisatie --- Business policy --- bedrijfseconomie --- Strategic planning --- -management --- 658.011 --- 658.012 --- Strategisch management --- 366.4 --- 658 --- Goal setting (Strategic planning) --- Planning, Strategic --- Strategic intent (Strategic planning) --- Strategic management --- Planning --- Business planning --- Case studies --- Bedrijfsbeleid --- Case studies. --- -658.011 --- Strategic planning - Case studies.

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Marketing - Decision making - Case studies. --- Marketing - Management - Case studies.

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Health Planning --- Health Services Administration. --- Health facilities --- Organizational Innovation. --- Strategic planning. --- Organization & administration. --- Administration. --- Hôpitaux --- Planification stratégique --- Hôpitaux --- Planification stratégique --- Clinique privée --- Infrastructure sanitaire

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Health facilities --- Strategic planning --- Health Services Administration. --- Health Planning --- Marketing of Health Services --- Organizational Innovation --- Equipements sanitaires --- Planification stratégique --- Administration --- organization & administration --- methods --- Organizational Innovation. --- organization & administration. --- methods.