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book (3)

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2003 (1)

1987 (1)

1982 (1)

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Media planning: a practical guide
Author: Surmanek, Jim
ISBN: 0844230464 Year: 1987 Publisher: Lincolnwood, Ill.

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Advertising. Public relations --- Advertising media planning

Advertising media A to Z : the definitive resource for media planning, buying, and research
Author: Surmanek, Jim
ISBN: 0071422145 Year: 2003 Publisher: New York (N.Y.): McGraw-Hill

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659.1 --- 659.1 Publicity. Advertising --- Publicity. Advertising --- Advertising media planning --- Advertising media, Choice of --- Advertising media selection --- Media planning in advertising --- mediaplanning

Advertising media planning
Authors: Sissors, Jack Z. --- Surmanek, Jim
ISBN: 0872510573 Year: 1982 Publisher: Chicago, Ill. Crain

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Advertising. Public relations

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