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This book illustrates the point where theory meets practice in the design studio environment.

Commercial art --- Design services --- Creation (Literary, artistic, etc.) --- Creative ability in art --- Creative ability in literature --- Art --- Imagination --- Inspiration --- Literature --- Creative ability --- Originality --- Services, Design --- Professions --- Advertising, Art in --- Advertising, Pictorial --- Advertising art --- Art, Commercial --- Art in advertising --- Commercial design --- Advertising --- Art and industry --- Graphic arts --- Posters --- Visual communication --- Motion picture billboards --- Management.