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grafisch ontwerp --- grafische vormgeving --- grafisch design --- service design --- designtheorie --- 766.02 --- Marketing van diensten --- Design --- Productontwikkeling --- Productinnovatie --- Dienstensector --- Dienstverlening --- #SBIB:309H1720 --- Informatiekunde, informatie management

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This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking. A set of 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book. It introduces service design thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals. Besides an introduction to service design thinking through five basic principles, a selection of individual perspectives demonstrate the similarities and differences between various disciplines involved in the design of services. Additionally, the book outlines an iterative design process and showcases 25 adaptable service design tools, exemplifying the practice of service design with five international case studies. The book concludes with an insight into the current state of service design research and sets service design thinking in a philosophical context. In collaboration with: (in alphabetical order) Kate Andrews (UK), Beatriz Belmonte (E), Ralf Beuker (GER), Fergus Bisset (UK), Kate Blackmon (UK), Johan Blomkvist (SE), Simon Clatworthy (NO), Lauren Currie (UK), Sarah Drummond (UK), Jamin Hegeman (USA), Stefan Holmlid (SE), Luke Kelly (NL), Lucy Kimbell (UK), Satu Miettinen (FI), Asier Pérez (E), Bas Raijmakers (NL), Jakob Schneider (GER), Fabian Segelström (SE), Marc Stickdorn (A), Renato Troncon (IT), Geke van Dijk (NL), Arne van Oosterom (NL), Erik Widmark (S)

Customer services. --- Creative ability in business. --- Lateral thinking --- Creative thinking. --- Service industries --- Service à la clientèle --- Créativité dans les affaires --- Pensée latérale --- Pensée créatrice --- Services (Industrie) --- Management. --- Gestion --- Lateral thinking. --- designonderzoek --- Innovatie ; ondernemingen --- Thinking, Lateral --- 745.01 --- designtheorie --- productdesign --- service design --- dienstverlening --- Veranderingsmanagement --- Creative thinking (Education) --- Creative ability --- Thought and thinking --- Creative thinking --- Business creativity --- Business --- Success in business --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Customer relations --- designfilosofie en -theorie --- Business management --- Customer services --- Creative ability in business --- E-books --- Business & Economics --- Industries --- Design --- Sociologie --- Sociologie de la communication --- Sociologie de la culture --- bedrijfsbeleid --- consumentengedrag --- consumenten --- Design thinking

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In this book, you'll find 54 hands-on descriptions that help you do the key methods used in service design. These methods include instructions, guidelines, and tips-and-tricks for activities within research, ideation, prototyping, and facilitation. This is the print version of the method companion to the book This Is Service Design Doing (#TiSDD). It includes the same content that you can find free on the book website, tisdd.com, but nicely revisualized and presented in a professional bound format. Caveat: While methods are the building blocks of a service design process, owning a pile of bricks does not make you an architect or even a bricklayer. Success in doing service design certainly requires a mastery of these methods. However, you must also be able to combine them into a process that fits the context and needs of your organization and guide people through this new way of working. This book only contains the building blocks-the methods. It doesn't detail how to assemble them into a cohesive design process or how to plan or manage it. Neither does it describe why people should invest in service design nor explain how to bring service design to life in your organization. For all of this (and more), please read This Is Service Design Doing.

Industrieel ontwerpen. --- Productontwerpen. --- Product strategy --- Public economics --- Consumer behavior --- Werkvorm --- Management --- Design thinking --- Dienstverlening --- Klantgericht ondernemen --- Lerende organisatie --- Creatief denken --- Innovatie --- Probleemoplossend denken --- Brainstorming --- Veranderingsmanagement --- Organisatieverandering --- productontwikkeling --- consumentengedrag --- consumenten