Listing 1 - 10 of 31 | << page >> |
Sort by
|
Choose an application
This volume focuses on the secondary research process to provide an introduction to locating, using, evaluating, and integrating already published data -- with an emphasis on material that is useful for the most common applications. The book also discusses how inconsistencies within and between sources can be resolved, and considers the problem of combining data to find the answer to a specific question. This volume, the first of its kind, was designed as a reference book and supplement to more traditional social science research texts. With its sample exercises it is extremely practical, providing a justification for 'cheap research' -- research conducted without the need for new data collection.
Choose an application
This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.
Marketing. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing --- Organization. --- Corporations-Finance. --- Corporate Finance. --- Organisation --- Management --- Planning. --- Corporations—Finance. --- Creation (Literary, artistic, etc.) --- Executive ability --- Organization
Choose an application
Choose an application
Choose an application
This collection examines the role of persuasion in a marketing context. The book's central theme throughout each of the three volumes: volume one focuses on the conceptual and philosophical foundations of the trend; the second part addresses its theoretical and strategic dimensions; and the final section discusses applications to specific societal issues like personal, public, and environmental caretaking; disease prevention; good nutrition; and safe sex.
Social marketing. --- Marketing --- Persuasion (Psychology) --- Social aspects.
Choose an application
658.81 --- 659.12 --- Advertising --- -Body language --- #SBIB:309H2820 --- #SBIB:309H53 --- Kinesics --- Nonverbal communication (Psychology) --- Interpersonal communication --- Nonverbal communication --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Sales organization --- Concept and design in advertising --- Psychological aspects --- De reclameboodschap: algemene werken --- Niet-verbale communicatie --- Body language. --- Psychological aspects. --- 659.12 Concept and design in advertising --- 658.81 Sales organization --- Body language
Choose an application
Choose an application
Advertising. Public relations --- reclameboodschappen --- non-verbale communicatie --- adverteren
Choose an application
Choose an application
Adult education --- Continuing education --- Lindeman, Eduard.
Listing 1 - 10 of 31 | << page >> |
Sort by
|