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Marketing. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing

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"Digitisation is fundamentally transforming our entire economy and our society. The datafication of business processes leads to an incredibly fast and ever increasing mass of data. Such data is the blood in the veins of the digital economy. Many existing and future business models, which will drive innovation and create economic growth, depend on being able to use this data. Trading Data in the Digital Economy is therefore a central aspect of the development of the EU Digital Market. In continuing with the aim of the 'Münster Colloquia on Digital Law and the EU Economy', this book examines the 'Legal Concepts and Tools' with a view to determining how EU law should react to the challenges and needs of this aspect of the digital economy. This volume is a collection of contributions to the 3rd Münster Colloquium, held on 4-5 May 2017 in Münster, Germany. The colloquium analysed the academic, practice-based, and political aspects of the various legal concepts and tools surrounding the trade in data. More specifically, the volume focuses on the starting points and challenges, exclusivity rights, compulsory licences, and contractual concepts."

Data protection --- Digital rights management. --- Law and legislation.

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Contracts --- Data protection --- Privacy, Right of --- Law and legislation --- Münster Colloquia on EU Law and the Digital Economy

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The year 2018 will feature a number of key developments in shaping the digital single market. Whereas some issues are now in the final stages of the legislative process, other key topics are in their infancy and therefore, in line with the objective of the Münster Colloquia on EU Law and the Digital Economy, require in-depth discussion as to how EU law should react to the challenges and needs of the digital economy. The 2018 Münster colloquium will focus on an issue central to the digital single market: The "Liability for Robotics and in the Internet of Things". The European legislator faces the challenge to decide between adapting existing product liability rules or the creation of new concept of objective liability for autonomous systems. The 2018 Münster colloquium will provide a forum for intense discussion of these questions between renowned experts on digital law, representatives from the EU institutions, and from industry

Artificial intelligence --- Products liability --- Internet of things --- IoT (Computer networks) --- Things, Internet of --- Computer networks --- Embedded Internet devices --- Machine-to-machine communications --- Manufacturers' liability --- Product liability --- Tort liability of manufacturers --- Liability (Law) --- AI (Artificial intelligence) --- Artificial thinking --- Electronic brains --- Intellectronics --- Intelligence, Artificial --- Intelligent machines --- Machine intelligence --- Thinking, Artificial --- Bionics --- Cognitive science --- Digital computer simulation --- Electronic data processing --- Logic machines --- Machine theory --- Self-organizing systems --- Simulation methods --- Fifth generation computers --- Neural computers --- Law and legislation --- 347.53 --- 681.3 --- 347.53 Onrechtmatige daad--(burgerlijke aansprakelijkheid) --- Onrechtmatige daad--(burgerlijke aansprakelijkheid) --- 681.3 Computer science --- 681.3 Computerwetenschap --- Computer science --- Computerwetenschap --- Tort and negligence --- Artificial intelligence. Robotics. Simulation. Graphics --- European Union

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Law of obligations. Law of contract --- Industrial and intellectual property --- Economic law --- European Union