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Primer of public relations research
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ISBN: 9781593855956 Year: 2011 Publisher: New York (N.Y.) : Guilford press,

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This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.

Primer of public relations research
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ISBN: 1572307269 Year: 2002 Publisher: New York Guilford

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Effective communication for academic chairs
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ISBN: 0585067635 9780585067636 0791408612 0791408620 1438406673 Year: 1992 Publisher: Albany, N.Y. State University of New York Press


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Measuring the impact of social media on business profit & success : a fortune 500 perspective
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ISBN: 9781433125782 1433125781 Year: 2015 Publisher: New York: Lang,

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An integrated approach to communication theory and research
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ISBN: 9780415965460 9780415965477 9780805816303 0415965470 0415965462 0805816305 0805816313 9780203932445 9781135889395 9781135889432 9781135889449 Year: 1996 Publisher: Mahwah Erlbaum

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"This book combines 20 stories from a variety of organizations with a selection of nine theories, both mainstream and emerging. The stories introduce readers to individuals talking about how they communicate today via information and communication technologies (ICTs) in business or organizational contexts. The theories, presented in accessible language, illuminate the implicit patterns in these stories. This book demonstrates how and why these technologies are used under myriad circumstances."--Publisher.


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An integrated approach to communication theory and research
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ISBN: 9780805863826 0805863826 Year: 2009 Publisher: New York : Routledge,

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NVC : Nonverbal communication : studies and applications
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ISBN: 0697003132 Year: 1985 Publisher: Dubuque Brown

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The new era of the cco : the essential role of communication in a volatile world
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ISBN: 1631575368 Year: 2018 Publisher: New York, New York : Business Expert Press,

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An inntroduction to communication theory
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ISBN: 0030334330 Year: 1991 Publisher: Fort Worth, Tex. Harcourt Brace Jovanovich

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Nonverbal communication : studies and applications
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ISBN: 1891487205 Year: 2004 Publisher: Los Angeles Roxbury

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