Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.

Public relations --- Onderzoek.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

College department heads --- Education --- Social Sciences --- Theory & Practice of Education --- Academic department heads (Universities and colleges) --- Department heads, College --- Departmental chairmen (Universities) --- University department heads --- College administrators --- Universities and colleges --- Faculty

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

"This book combines 20 stories from a variety of organizations with a selection of nine theories, both mainstream and emerging. The stories introduce readers to individuals talking about how they communicate today via information and communication technologies (ICTs) in business or organizational contexts. The theories, presented in accessible language, illuminate the implicit patterns in these stories. This book demonstrates how and why these technologies are used under myriad circumstances."--Publisher.

Telecommunication systems. --- Systèmes de télécommunications --- #SBIB:303H14 --- #SBIB:309H02 --- Methoden en technieken van de communicatiewetenschap --- Communicatiewetenschap: algemeen --- Mass communications --- Communication --- Mass media --- Methodology. --- #SBIB:AANKOOP --- Methodology --- Research --- Study and teaching

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Body language --- Nonverbal Communication

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Mass communications