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"In its third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays on the intersection of public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. An essential resource for students and researchers of public relations, strategic communication, and international communication." --

Public relations --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Intercultural communication --- Public relations - Cross-cultural studies - Handbooks, manuals, etc. --- Intercultural communication - Handbooks, manuals, etc.

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Intercultural communication --- Public relations --- Relations publiques --- Communication interculturelle --- Cross-cultural studies --- Handbooks, manuals, etc. --- Etudes transculturelles --- Guides, manuels, etc. --- Internationale public relations --- Interculturele communicatie --- Afrika --- Europa --- Azië --- Amerika --- Internationalisering --- Kunst --- Nederland --- China --- Crisis --- Cultuur --- Autisme --- Kind --- Samenleving --- Technologie --- Wetenschap --- Historische kritiek --- Vietnam --- Zuid-Afrika --- Kust --- Maatschappij --- Geschiedenis --- Voorlichting --- Literatuur

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Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master's theses. This volume recognizes the Grunig's contributions to public relations scholarship over the past four decades.To honor the Grunig's scholarship, this volume continues to expand their body of work

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Mass communications