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This book presents the essential concepts of operations research and engineering management in a structured manner. Starting with the basic functions of management – planning, organizing, leading and controlling – it introduces the reader to the process of strategic decision-making, covering the essentials of technological invention management, innovation and entrepreneurship, with ample examples of decision-making under certainty, uncertainty and risk conditions. It also exposes the reader to the fundamentals of managing projects and professional communication. In order to reinforce the theory used, practical case studies taken from relevant disciplines are introduced. For instance, case studies from the retail sector have been appended to the assignment problem, and cases related to traffic have been introduced for queuing formulation. The concept of game theory is discussed in greater detail with an introduction to topics such as incentive compatibility, Bayesian representations for different games, budget balance, auctions and a broad coverage of mechanism design. While a few of these problems have been solved in the book, a few others have been left un-solved to promote readers’ understanding. The mix of theoretical and practical examples reveals to the reader the underlying complexities and highlights the challenges entailed by field implementation.

Business. --- Project management. --- Operations research. --- Decision making. --- Information technology. --- Business --- Management science. --- Industrial engineering. --- Production engineering. --- Economic theory. --- Business and Management. --- Operation Research/Decision Theory. --- Industrial and Production Engineering. --- Operations Research, Management Science. --- Economic Theory/Quantitative Economics/Mathematical Methods. --- Project Management. --- IT in Business. --- Data processing. --- Operations Research/Decision Theory. --- Operational analysis --- Operational research --- Industrial engineering --- Management science --- Research --- System theory --- Management engineering --- Simplification in industry --- Engineering --- Value analysis (Cost control) --- Economic theory --- Political economy --- Social sciences --- Economic man --- IT (Information technology) --- Technology --- Telematics --- Information superhighway --- Knowledge management --- Industrial project management --- Management --- Strategic planning. --- Business—Data processing. --- Quantitative business analysis --- Problem solving --- Operations research --- Statistical decision --- Manufacturing engineering --- Process engineering --- Mechanical engineering --- Deciding --- Decision (Psychology) --- Decision analysis --- Decision processes --- Making decisions --- Management decisions --- Choice (Psychology) --- Decision making

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This book takes a practice approach to studying platform business models. Drawing from the growing academic literature as well as the practice world, this book intends to provide a framework for analysing platform business firms. Leveraging on the early literature on network economics (that was largely analytical) and the popular writing about new organizations, this book takes a strategic perspective. It answers the five big strategy questions about platform business firms: a. What are platform business models, and how are they different from others; b. How do platform business firms operate, and what value do they create? To whom and how; c. What are those resources that platforms possess and leverage to create and sustain their competitive advantage over others; d. Why and how are they successful? Why do they perform differently from others? What metrics of performance should we use to study and analyse their performance; e. Is this business model sustainable? What determines the longevity of such firms? What are the regulatory and social challenges that these platform business firms face? How do regulators and the larger society manage the disproportionate power distribution among such firms? The book is strategic in nature and highlights the resources defining the strategies of successful platform business firms. In doing so, it provides a field guide for entrepreneurs and managers embarking on building a platform, by providing a portfolio of decisions to make. Though the frameworks could be generalized, the book focuses on platform businesses, rather than societal platforms. With a few extensions, it is possible that these frameworks could be easily applied to non-profit and or social enterprises as well.

Electronic commerce. --- Information technology --- Entrepreneurship. --- New business enterprises. --- Technological innovations. --- E-Business. --- Business IT Infrastructure. --- Innovation and Technology Management. --- Management. --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- Breakthroughs, Technological --- Innovations, Industrial --- Innovations, Technological --- Technical innovations --- Technological breakthroughs --- Technological change --- Creative ability in technology --- Inventions --- Domestication of technology --- Innovation relay centers --- Research, Industrial --- Technology transfer --- Business starts --- Development stage enterprises --- How to start a business --- New companies --- Start-up business enterprises --- Start-up companies --- Start-ups (Business enterprises) --- Starting a business --- Startups (Business enterprises) --- Business enterprises --- Business incubators --- Entrepreneur --- Intrapreneur --- Capitalism

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Dieses Buch stellt Plattformfirmen als einzigartige Geschäftsmodelle vor. Unter Rückgriff auf die frühe Literatur zur Netzwerkökonomie und zu Strategiekonzepten untersucht dieses Buch, wie sich Plattformunternehmen in der modernen Geschäftswelt entwickeln. Aus einer strategischen Perspektive heraus vermittelt dieses Buch dem Leser Kernkonzepte, Fallstudien und Rahmenwerke zur Analyse von Plattformunternehmen. Das Buch unterscheidet Plattformunternehmen von traditionellen Pipeline-Firmen; es untersucht das Engagement mit verschiedenen Akteuren, die Wertschöpfung und den Betrieb von Plattformen; es erläutert die Ressourcen und Fähigkeiten von Plattformunternehmen, die ihnen einen nachhaltigen Wettbewerbsvorteil verschaffen; es analysiert die Leistungshebel beim Betrieb von Plattformgeschäftsmodellen, einschließlich der Komplementarität mit anderen Geschäftsmodellen; und es erörtert die Nachhaltigkeit von Plattformgeschäftsmodellen, unter anderem angesichts regulatorischer und gesellschaftlicher Herausforderungen. Das Buch ist als Leitfaden für Unternehmer gedacht, die Plattformunternehmen gründen und betreiben, für Führungskräfte in großen Unternehmen, die ihre Ressourcen umwidmen, um die Netzwerkdynamik in ihren Unternehmen in Gang zu setzen, für Nachwuchsführungskräfte und für Fachleute, die für ihre beruflichen und persönlichen Bedürfnisse mit unzähligen Plattformunternehmen zusammenarbeiten. Dieses Buch soll Entscheidungsträgern ein Portfolio von Entscheidungen an die Hand geben, die sie treffen müssen, um eine Plattformfirma zu gründen, zu betreiben, aufrechtzuerhalten und aus ihr Wert zu schöpfen. Es ist auch für Fachleute aus der Politik nützlich, um die wirtschaftlichen und politischen Implikationen der Regulierung und Steuerung von Plattformen in einer postdigitalen Welt zu verstehen. Der Autor R Srinivasan ist Professor für Strategie am Indian Institute of Management Bangalore. Er unterrichtet Kurse über Strategie und Plattformgeschäftsmodelle für MBA-Studenten am IIMB und an der Friedrich-Alexander-Universität Erlangen-Nürnberg. Er hat eine Vielzahl von Fallstudien und Artikeln über Plattformunternehmen in Indien und Deutschland verfasst. Darüber hinaus arbeitet er mit einer Vielzahl von Start-ups und Unternehmen, die Plattform-Geschäftsmodelle betreiben, als Berater und Referent zusammen. Seinen Doktortitel erwarb er am Indian Institute of Management Ahmedabad. Die Übersetzung wurde mit Hilfe von künstlicher Intelligenz (anhand einer maschinellen Übersetzung durch einen Service von DeepL.com) angefertigt. Da die anschließende Überprüfung hauptsächlich im Hinblick auf inhaltliche Gesichtspunkte erfolgte, kann sich der Text des Buches stilistisch von einer konventionellen Übersetzung unterscheiden.

Management. --- Business information services. --- Electronic commerce. --- Information technology—Management. --- Entrepreneurship. --- New business enterprises. --- Management. --- IT in Business. --- E-Business. --- Business IT Infrastructure. --- Entrepreneurship.

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Mathematical statistics --- Chemical and physical crystallography --- fysicochemie

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This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in organizations, is at the heart of improving productivity, profitability and market sustainability, while also supplying organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any manufacturing firm to attain the required level of growth, and can specifically be used by Indian firms as a means of deriving differential advantages. Indian organizations that pursue more traditional approaches to strategy are now feeling the intense market pressure to modify their policy with respect to quality. The result has been a shift to ‘Strategy with Innovation’. As market competition has again increased, providing quality products and services alone is no longer sufficient; companies are additionally expected to provide products with a touch of innovation to attract customers. This calls for innovation in terms of products, processes, technologies, systems and practically every other area of an organization, which can only be achieved by combining strategies and innovation. This book identifies the variables of strategic marketing that can help companies significantly boost their innovation performance, making it a valuable resource for students, researchers, professionals and policymakers alike.

Business. --- Market research. --- Management. --- Industrial management. --- Development economics. --- Economic policy. --- Business and Management. --- Innovation/Technology Management. --- Market Research/Competitive Intelligence. --- Development Economics. --- Development Policy. --- Small business --- Economic nationalism --- Economic planning --- National planning --- State planning --- Economics --- Planning --- National security --- Social policy --- Economic development --- Market research --- Marketing --- Markets --- Research --- Research, Industrial --- Administration --- Industrial relations --- Organization --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Management --- Business --- Industrial organization