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The Swiss wine industry is waking up to a new challenge: to raise the competitiveness of its wines, which has been eroded by the general strength of the country's currency during the first half of the 1990s and is becoming ever more evident as the liberalisation of the country's trade regime is taking hold.This report brings together material on the vital issues shaping the future of the Swiss wine market. After a brief look at the country's socio-economic situation, consumption patterns are reviewed. The market for reds and for whites is then examined. Much of the emphasis is laid on

Wine industry --- Market surveys. --- Alcoholic beverage industry --- Retail trading areas --- Advertising --- Consumption (Economics) --- Economic surveys --- Marketing research --- Advertising campaigns --- Consumer behavior --- Public opinion polls --- Surveys

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Price regulation --- Wine industry --- Wine --- Government policy --- Prices

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• Reference Manager
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The Swiss wine industry is waking up to a new challenge: to raise the competitiveness of its wines, which has been eroded by the general strength of the country's currency during the first half of the 1990s and is becoming ever more evident as the liberalisation of the country's trade regime is taking hold.This report brings together material on the vital issues shaping the future of the Swiss wine market. After a brief look at the country's socio-economic situation, consumption patterns are reviewed. The market for reds and for whites is then examined. Much of the emphasis is laid on

Wine industry --- Market surveys.

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• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Wine industry --- Vin --- Prices --- Industrie --- Prix --- AA / International- internationaal --- EEC / European Union - EU -Europese Unie - Union Européenne - UE --- AU / Australia - Australië - Australie --- DE / Germany - Duitsland - Allemagne --- ES / Spain - Spanje - Espagne --- FR / France - Frankrijk --- IT / Italy - Italië - Italie --- JP / Japan - Japon --- US / United States of America - USA - Verenigde Staten - Etats Unis --- 338.754.3 --- 338.724 --- Drankindustrie. --- Teelten. --- Teelten --- Drankindustrie --- Alcoholic beverage industry --- GEOGRAPHIE AGRICOLE --- VIN --- HORTICULTURE